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What would you do? If you swipe a stranger’s car and nobody sees, what do you do? Do you leave a note? Do you track the owner down? Chair of The Madison Collaborative: Ethical Reasoning in Action and professor of philosophy, Dr. Bill Hawk, and Madison Collaborative ethics fellow and assistant professor of nursing, Dr. Erica Lewis, give strategies for deciding what to do when faced with an ethical dilemma on "With Good Reason," a public radio program.

The Madison Collaborative placed a series of nine ads in the student-run newspaper, The Breeze, during the fall 2015 semester. The series introduced the Eight Key Questions as a whole, and then posed questions related specifically to what actions should be taken, focusing on the 8KQ of the week. Readers could respond via Twitter to the questions posed.