Information for Marketing Majors

Our mission is to prepare students for entry-level career positions by developing specialized skills in the management of customer relationships through the creation, communication, and delivery of value to customers.  To help you succeed as a marketing major at JMU, explore the following links:

1.  Marketing Major Requirements to earn the BBA Degree
2.  Marketing Concentrations - marketing majors must declare one of the following concentrations:
      a.  Business-to-Business (B2B) Marketing Concentration
      b.  Business-to-Consumer (B2C) Marketing Concentration
3.  Course Descriptions

Other resources of interest to our marketing majors:

   -   Marketing Academic Advisor, Ms. Marsha Shenk, (shenkmm@jmu.edu), ZSh 217, 540-568-8782.
   -   CoB Academic Services Center Information about about CoB academic policies, procedures, and advising.
   -   Office of the Registrar Important dates, graduation requirements, catalog, forms, and other student services.
   -   Career and Academic Planning