Dr. W. Val Larsen

Dr. Val Larsen is an Associate Professor of Marketing at James Madison University.  He teaches Database Marketing and Buyer Behavior. Prior to joining the JMU faculty he spent five years at Truman State University in Missouri where he taught Principles of Marketing, Consumer Behavior, Retail Management, and Marketing Research.  Dr. Larsen earned B.A. degrees in both Philosophy and English from Brigham Young University, an M.A. and Ph.D. in English from the University of Virginia, and a Ph.D. in Marketing from Virginia Tech.  He has published articles in outlets that include Psychology and Marketing, The Journal of Consumer Research,  Economics and Economic Education Research Journal, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Academy of Marketing Studies Journal, Advances in Consumer Research, Competitiveness Review, Flannery O'Connor Bulletin, and Global Competitiveness.

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Office: 516 Zane Showker Hall
Phone:  (540) 568-3858
Fax:  (540) 568-2754
E-mail Address:  larsenwv@jmu.edu
Mailing Address:  JMU, College of Business, MSC 0205, Harrisonburg , VA 22807
Home Page:  http://cob.jmu.edu/larsenwv/

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