Dr. D. Eric Boyd

D. Eric Boyd, Ph.D. (University of Virginia) has been an Assistant Professor of Marketing in the College of Business at James Madison University (JMU).  His research interests focus on linking marketing strategy with financial performance and corporate social responsibility, especially in the areas of new product development, strategic alliances, and business-to-business marketing.

Dr. Boyd's research has been published in Long Range Planning, Journal of Consumer Marketing, Journal of Professional Services Marketing, Journal of Business-to-Business Marketing and numerous AMA conference proceedings. Dr. Boyd's article entitled, "Internet Usage Within B2B Relationships And Its Impact On Value Creation: A Conceptual Model and Research Propositions" was recently named Outstanding Article of the Year Award 2004 by the Journal of Business-to-Business Marketing for its contribution to the study and management of interfirm exchange relationships.

Dr. Boyd regularly teaches classes on new product development and marketing management at JMU and was a past recipient of the Innovation in Teaching Award from the College of Business.

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Office: 641 Zane Showker Hall
Phone:  (540) 568-2721
Fax:  (540) 568-3587
E-mail Address:  boydde@jmu.edu   
Mailing Address:  JMU, College of Business, MSC 0206, Harrisonburg, VA 22807

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