People and Statues on Beach
San Juan, Puerto Rico
1978, gelatin silver print, 11 1/2x7 7/8 in (Paper 14x11in)
Erwitt's initial voyage to Puerto Rico was fifty years ago when the photographer was called upon by one of the advertising industry's first Mad Men, David Ogilvy of Ogilvy & Mather, to capture the vibrancy and lifestyle of Puerto Rico through an artist's unique perspective. His photographs reflected contemporary life on the Islands and revealed character, depth of history and an unparalleled culture not found elsewhere in the Americas. These images created a ground breaking and aesthetically pleasing tourism advertising campaign, which not only increased travel to the islands, but also greatly impacted economic development.