Thank you for helping them stay
Madison For Keeps

To the 3,000+ donors who gave to Madison For Keeps: Thank you.

Thanks to donors, nearly nine dozen students have returned to James Madison University for another semester of learning, exploration, and personal growth that is uniquely Madison.

Forever grateful

Courtney Smith ('11) and 99 others so far have received Madison For Keeps awards. She sent this email after she was informed that her application for emergency aid was approved:

"To everyone involved with Madison For Keeps — I just saw that you awarded me a scholarship, and I want to thank you so much! It just lifted a huge weight off my shoulders...This has kept me at JMU and I am forever grateful!" Watch Courtney's video thank you.

Madison For Keeps

Latest Updates

Is Madison For Keeps Over? — Thursday, Sept. 9

Last year, James Madison University along with colleges and universities across the nation saw a sudden surge in the number of families experiencing unexpected changes in their household incomes. JMU responded quickly by mobilizing an emergency fundraising and student financial aid program named Madison For Keeps. It was an enormous success. Read more >>

Dr. Rose thanks M4K donorsPresident Rose thanks donors — Friday, Apr. 9

JMU president Linwood H. Rose would like to extend his thanks to donors who helped keep 107 students at Madison this semester. Watch the video.

Students go 4-on-4 for M4K — Thursday, Apr. 8

JMU students are holding a 4-on-4 flag football game on Sunday April 18 with proceeds to benefit Madison For Keeps. Cost is $5 per player/$20 per team with prizes awarded to the winning team. Meet on the Festival Lawn. Please email Pete Naber at if you are interested. Walk ins will also be accepted.

Eat at Qdoba this Thursday to support M4K! — Monday, Mar. 15

From 5 to 10 p.m. this Thur., Mar. 18, Qdoba will donate a percentage of meals purchased to Madison For Keeps. Simply order one entree and a drink and mention that you are here for Madison For Keeps. Qdoba Percentage Night is being organized by students in professor Mert Tokman's Principles of Marketing class.

ESG is running for keeps; join them on April 11 — Wednesday, Mar. 1

JMU health honorary Eta Sigma Gamma is sponsoring a 5K run/walk on Sunday, April 11th from 11-3pm on the Festival Lawn to raise funds in support of Madison For Keeps. Register for the 5K today or become a sponsor. For more information, please contact Kayla O'Connell at (203) 556-7995 or Help us keep a fellow Duke at Madison!

Designer/Adjunct professor helps student get aid — Thursday, Nov. 5

JMU graphic designer and adjunct professor Lynda Ramsey took notice when one of her "A" students started missing class. Discovering that the student's family home had been foreclosed on and that the student had contracted Mononucleosis, Ramsey suggested the she apply for Madison For Keeps aid. The email came a few weeks later: "I just wanted to personally thank you for informing me of the Madison for Keeps program...I am so thankful to have such caring professors for you."

The good work continues — Friday, Jan. 22

Professor Mert Tokman is leading his Principles of Marketing students in creating four fundraising events over the course of the spring 2010. Proceeds will benefit Madison For Keeps. Read about the efforts in The Breeze.

100th Award Given — Thursday, Jan. 21

With extreme pleasure, we announce that 100 students have now been helped by Madison For Keeps. What a momentous day — and one that would not be possible without the generous support of JMU alumni and friends. Thank you!

Senior Denise Beyers on WHSV

TV3 features Madison For Keeps — Wednesday, Jan. 13

Harrisonburg news station WHSV ran a story yesterday about the 90 students brought back this semester thanks to Madison For Keeps donations. Watch the video, which features an interview with recipient Denise Beyers ('10).

What a year! — Thursday, Jan. 1

What a year 2009 was! When Madison For Keeps was conceived and launched a mere few months ago, we had no expectations except to help students whose families were experiencing severe financial hardship. We have been able to keep 76 students at Madison so far, with more aid to be awarded next semester. This would not have been possible without the generous support of the JMU nation. Thank you to everyone who gave, and Happy New Year!

Madison For Keeps tops 3,000 gifts; two days left to give — Tuesday, Dec. 30

3,152 donations have come in for Madison For Keeps emergency aid initiative! The overwhelming support the JMU community has shown for current students is both humbling and deeply appreciated. Although this year's campaign is now in its final hours with only two days left to give, the effects of donors' generosity will surely be felt long into the new year.

$100K donated in one month! — Tuesday, Dec. 15

Right before Thanksgiving, we reported the exciting news that Madison For Keeps donations had topped $200,000.

Less than one month later, donors to the emergency aid initiative have increased this amount by 50 percent! JMU's Office of Financial Aid is awarding the dollars nearly as quickly as they arrive. To date, 76 students at risk of dropping out due to financial hardship have been kept at Madison. Thank you to all donors to the campaign. Only 16 days to go if you haven't made your gift yet — let's help as many students as we can by December 31!

Baked goods for a cause — Tuesday, Dec. 8

The Student Occupational Therapy Association is planning a bake sale tomorrow on the first floor of HHS. The proceeds from the sale will go to benefit Madison For Keeps! If you are on campus Wednesday, Dec. 9 between 8am and 12pm, please stop by to enjoy some home baked goodies and support Madison students.

Alumna makes $25,000 pledge — Tuesday, Dec. 1

We are thrilled to begin the final month of the Madison For Keeps initiative with some great news! A Madison alumna and her husband recently pledged $25,000 to the campaign. They were moved by the opportunity to directly impact the lives of JMU students. This is another powerful example of Dukes helping Dukes, and we are thankful for their generosity.

"Happy to give" — Tuesday, Nov. 24

This email arrived today from R.H., an alum from the 1980s: "I recently received President Rose's appeal for emergency aid for students. I am glad I received the message and I was happy to give. My years at JMU rank among the best in my life. I don't think a day goes by that I cannot look back and think of something specific that I learned at JMU (academically or otherwise) that continues to help me in my professional career or my personal life. The JMU experience is too valuable to miss and should be shared."

Thank you to R.H. and over 2,000 others for giving JMU students something they are truly thankful for this holiday season — a chance to continue their Madison Experience. Happy Thanksgiving.

2,000 donors, $200K in donations, 45 students helped — Wednesday, Nov. 18

Many things to be thankful for as we look forward to Thanksgiving Break. Thanks to over 2,000 supporters, Madison For Keeps has now exceeded $200,000 in contributions! On Monday, the Office of Financial Aid spent four hours pouring over student applications for aid. Each student's individual circumstances and financial situation was carefully considered, and 17 were selected to receive aid — bringing the number of students helped to 45. Without a doubt, these 45 would not have been able to return to JMU in January if not for aid. More awards are scheduled to be made by next week.

Click to view video

Dr. Rose makes an appeal to alums — Monday, Nov. 16

With less than two months to go in this urgent campaign to support students in need, JMU President Linwood H. Rose recorded a special message to JMU alumni and friends asking for their assistance. An email was sent urging JMU supporters to make a donation by Dec. 31. View and share the video or make your gift now.

Madison For Keeps makes an appearance at Nov. 7 football game v. Maine — Thursday, Nov. 12

What a great day for James Madison University — beautiful fall weather, sunny skies, and a home game WIN! Volunteers handed out fliers and spoke to hundreds of Dukes fans about Madison For Keeps. I found it heartening that many people already knew about this emergency student aid initiative. Hopefully many more went home and made donations.

Listening to the appeal for M4K on the stadium loudspeaker, I thought of a story I just heard about a student who is applying for aid. Her parent recently had emergency life-saving surgery, becoming unable to work on top of a substantial medical bill. Without aid, this student may not be able to return to JMU next semester.

Twenty-eight M4K awards have been made so far, with 28 stories just as heartbreaking as the one above. And with your help we can extend a helping hand to many more Dukes in need. Your donations truly are making a difference.

Alumni Board member speaks out for Madison For Keeps — Thursday, Nov. 5

Scott Rogers, member of the Alumni Association Board, discusses the urgent need for the new student aid initiative: Madison For Keeps. Rogers and other members of the Alumni Board made personal pledges during Homecoming Weekend to support M4K as well as to donate $25,000 to the cause from the Alumni Association.

Click the share link to send it to a friend or post it to your Facebook, Twitter, etc. account.

University Advancement Senior Vice President Dr. Joanne Carr installs the first M4K signs

University makes first awards — Thursday, Oct. 29

Thirteen students at risk of dropping out due to financial hardship have received much-needed aid thanks to Madison For Keeps donations. These are the first awards to be granted since the Office of Financial Aid began accepting applications 10 days ago, with several more applications under review and appeals arriving each day. Yesterday, University Advancement Senior Vice President Dr. Joanne Carr (pictured right) installed yard signs on campus symbolizing the number of students helped by Madison For Keeps. Purple signs in the shape of graduates surround a banner that says, "Thanks to donations from JMU alumni and friends, every day more Dukes can stay Dukes." More than 1,400 gifts totaling over $140,000 have been made to the emergency student aid initiative so far, and each dollar donated will be distributed to students as appeal forms are processed.

Madison For Keeps Homecoming Tent

Big milestones reached during Homecoming — Wednesday, Oct. 21

Yes, it rained. Yes, it was chilly. Yes, we cheered until we were hoarse to no avail. But, the Homecoming response to Madison For Keeps, JMU’s emergency student aid initiative, was heartwarming to the extreme!
Click to continue reading...

Class of '99 makes donation to honor reunion year — Tuesday, Oct. 20

The Class of '99 held their 10 year reunion over Homecoming weekend with a tailgate and evening reception at Ham's restaurant. A good time was had by all, and class members decided to donate remaining proceeds from the reception to Madison For Keeps — helping ensure that current students may one day enjoy their own 10-year reunions as JMU alums.

Students can now apply for Madison For Keeps aid — Monday, Oct. 19

Students experiencing an economic hardship that might affect their ability to remain at JMU in the 2009-10 school year may now complete the Madison For Keeps Appeal Form. Click here to download form or visit the Office of Financial Aid site for more information.

Alumni Board makes Homecoming gift of $25,000 to Madison For Keeps — Saturday, Oct. 17

Talk about a great way to start Homecoming Weekend! The board of the JMU Alumni Association has pushed the total for Madison For Keeps over the $100,000 mark this morning by announcing a $25,000 gift from the association. In addition, each member of the alumni board has pledged a personal gift to the effort. They did it to recognize the extraordinary giving we are seeing from young alumni and to encourage more!

Join us at the Homecoming game — Friday, Oct. 16

Be sure to stop by our table at the Homecoming football game Saturday afternoon at 3:30 p.m. We'll be accepting donations to Madison For Keeps on site and spreading the word about this effort. Look for our table near the concession area on the season ticket side of the stadium.

Nearing 1,000 Madison For Keeps donors — Thursday, Oct. 15

Nine hundred sixty-six donors had given just under $75,000 as of this morning. Help us break 1000 donors!

TV-3 runs story on Madison For Keeps — Wednesday, Oct. 14

Harrisonburg television station WHSV ran a story this week on Madison For Keeps. Read reporter Josh Knight's story and watch the video on the station's Web site.

Watch the Scoreboard! — Friday, Oct. 9

Take a look at the Madison For Keeps video which will debut on the Bridgeforth Stadium scoreboard at tomorrow's JMU-Richmond football game

Click the share link to send it to a friend or post it to your Facebook, Twitter, etc. account.

$50K and Counting — Wednesday, Oct. 7

Madison For Keeps has exceeded the $50,000 level in contributions to help students who are in danger of not being able to return for the Spring 2010 semester. More than 700 alumni and friends have joined in on the effort.

Madison For Keeps PSA released — Tuesday, Oct. 6

Take a look at the Madison For Keeps public service announcement.

Click the share link to send it to a friend or post it to your Facebook, Twitter, etc. account.

JMU President visits Madison For Keeps callers — Friday, Oct. 2

Student volunteers who staff the Madison Connection calling center got a visit from JMU President Linwood Rose recently. The president encouraged the students, handed out t-shirts and recorded a video appeal for Madison For Keeps.

Click the share link to send it to a friend or post it to your Facebook, Twitter, etc. account.

Nicolle Boren ('06) speaks out on behalf of Madison For Keeps — Wednesday, Sept. 30

Inspired by a conversation on the JMU Facebook page, 2006 alumna Nicolle Boren gave to Madison For Keeps and took time to record a video interview to explain why.

Click the share link to send it to a friend or post it to your Facebook, Twitter, etc. account.

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