From I-81 take Exit 245 (Port Republic Rd.). At the top of the exit ramp, go West toward Harrisonburg and immediately get in the far right lane. The campus entrance via Bluestone Drive is your first RIGHT. Pass Newman Lake and Bridgeforth Stadium on your left. Take your next RIGHT onto Carrier Drive and cross over I-81. After you pass a tall white modern building (the East Campus Library) on the right hand side, the next building on your right is the Festival Conference and Student Center.
No permit is necessary. Just be sure to park in the D3 lot (as indicated on the map).
If you need assistance finding locations of events please click on the following link to consult the JMU Campus Map.