JMU in Turkey and Greece

Summer 2011: May 13 to May 31

Program Location

Istanbul provides a perfect setting for the discussion of inter-organizational trade issues today and throughout history. The region is at the crossroads of nearly every historic empire, displays fantastic Roman and Byzantine infrastructure, and shifts from the strength of Ottoman trade to the evolution of Ataturk’s business power. As for uniqueness, today Turkey boasts one of the world's leading emerging economies despite being excluded from the EU for many years. The country also offers students a safe and unique opportunity to experience a culture where capitalism and Islam mix successfully. In brief, where else can a student spend the day in both Europe and Asia without leaving the host city?

Destinations on the itinerary include: Istanbul, Turkey; Mediterranean Coast of Turkey; Greek Islands of Rhodes and Kos Ephesus, Turkey.

Academic Program

This course examines marketing in international environments, including foreign entry, local marketing in individual countries and global or standardized marketing across many countries. The course will center on international business-to-business relationships, including economics, politics, culture, demography, geography/nature, and technology in business. Guest speakers from Istanbul’s Koc University, Sony-Turkey, and Toyota-Turkey will address the group. At the end of the course, the students will complete a team project involving an international business opportunity between the US and Turkey.

Instructional methods include lectures, guided tours, field work, and journal assignments.

Tentative course offerings:
MKT 460: Global Marketing, (3)
Prerequisite for MKT 460: students should have completed COB 300 or MKTG 380.

Accommodations

Students will reside in hotels and residence halls. Group meals will be provided.

Program Costs

For the current projected costs for this program, please click on the following link to the Fees for JMU Study Abroad Programs page.

Application

For more detailed instructions and to download the application, please click on the following link to the Applications and Forms section for JMU Short-Term Programs.

For More Information

For additional information about the program, please contact the program director:

Dr. Mert Tokman
Assistant Professor
Department of Marketing
Tel: 568-3020
Email: tokmanmx@jmu.edu