COB 300 is an integrated learning experience consisting of four courses, taken concurrently, which introduces the fundamental conceptual tools of management, finance, operations, and marketing in such a way as to establish their mutual relevance and interdependence. Students work in small project teams on tasks designed to require the application in concert of conceptual tools from each of the four functional areas.
Completion of all lower-level BBA core courses with a minimum of 2.7 in the BBA lower-level core on courses completed at JMU. Students below 2.7 are placed on a pending list and accepted based on resource availability. Please consult the COB Academic Services Center for more details. For the Semester in Antwerp program, students must also be formally accepted to the College of Business and must enroll concurrently in COB 301.
Note: There will be some modification of the COB 300 content when offered in Antwerp. The course will consist of four stand alone components (management, finance, operations, and marketing) and an integrated final exercise at the end of the semester. We will trade off course integration for extended visits to businesses, governmental institutions, and cultural sites throughout Europe.
Note: You must apply for acceptance into both the Semester in Antwerp program and COB 300. Please visit the Academic Services Center if you have further questions about admission into COB 300.
For more information on COB 300 as it is taught in Harrisonburg at James Madison University, please visit this page.
This course is designed to complement the COB 300 A-D or European Marketing concentration when taught as part of the semester in Antwerp, Belgium program. COB 301 will only be offered as part of the semester in Antwerp program. Students will study European Integration in the classroom and visit governmental institutions, historical places, and cultural events associated with the course content. Prerequisites: Requires acceptance to the semester in Antwerp program. Must be taken as a corequisite with COB 300 or courses for the European Marketing concentration. Cannot be used as an elective to fulfill COB major or any other minor.
Completion of all required 100 and 200 B.B.A. core courses, demonstrated computer competencies, equivalent to CIS 204 requirements; junior standing (56 hours) and a cumulative 2.7 grade point average in all courses taken at JMU. Students must also be formally accepted to the Semester in Antwerp program and must enroll concurrently in COB 300 in Antwerp.
COB 301 will introduce students to the European business environment. It will examine the current state of business in Europe, and focus on governmental, business and cultural institutions that influence business practice in Europe. Students will also learn about the major forms of architecture and the major schools or art, as visits to cultural institutions such as museums are a major part of the program. Students will examine the policies, procedures, and institutions associated with European integration. In addition, it will help expose students to European history and culture as they visit businesses, governmental institutions, and cultural activities associated with European Integration. Since the course explicitly focuses on Europe, it will provide the European context for the European Business Concentration students can earn while participating in the Semester in Antwerp program.
Specific objectives of the course: