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James Madison University Wordmark
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When presentation limitations prohibit appropriate
use of the James Madison logo, the James Madison University
wordmark may be used. Like the James Madison logo, specific
standards govern wordmark usage. The wordmark must be displayed
with visual integrity according to the following standards.
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Standards
- The James Madison University wordmark shall be
legible.
 The James Madison
University wordmark typeface and proportions shall not be
altered.
- The James Madison logo typeface shall be used in
the James Madison University wordmark.
- The name "James Madison University" is a federally
registered trademark and always shall be accompanied by "®"
except when it is used in body text.
- The "®" following the wordmark shall be
approximately one-third the point size of the wordmark, yet never
shall be larger than 12 points.
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James Madison University
Wordmark
with Unit-Specific Graphics
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The JMU Identity System does not preclude
university offices and departments from creating unit-specific
graphics. However, such graphics must be used carefully in
combination with the James Madison logo and other marks and must
adhere to JMU Identity System standards.
Standards
- The James Madison University wordmark must appear
prominently on any layout within the same visual space as the
unit-specific graphic.
- A unit-specific graphic shall not include the
James Madison logo as a component.
- A unit-specific graphic shall not be displayed in
proximity to the James Madison logo.
The James Madison wordmark is federally registered
and always shall be displayed with the standard registration mark
"®."
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