James Madison University typography

Using consistent typefaces is essential for a unified graphic identity. The table below
lists the typefaces of the Madison Identity System. James Madison University logos and
marks, stationery and the James Madison publication signature use Logo Typography.
Additionally, Madison Typography may be used to create the look of university brand
communications like Madison magazine.

typography

Standards
Core identity materials like stationery, signage and vehicle graphics shall use the
university’s Logo Typography.