James Madison University logos and marks

Careful regard for the proper treatment of JMU’s logos and marks is vital in promoting and protecting the university's brand identity. Because graphic components that appear in published communications influence people’s perceptions of JMU, university logos and marks have specific standards that must be followed.

Communications standards
All JMU published communications and presentations shall display the James Madison logo, the James Madison logo secondary mark or the James Madison wordmark.

Need help?
If you have questions about usage, please contact Carolyn Windmiller, Madison Identity Design Manager, at (540) 568-3913 or windmicm@jmu.edu.


James Madison Logo

James Madison logo

The James Madison logo symbolizes the university's link to James Madison, Father of the Constitution and fourth president of the United States. JMU is the only university named for President Madison. Click here for standards and download.

Secondary Logo

James Madison logo secondary mark

The James Madison logo secondary mark is used to display a JMU office or department name with the James Madison logo. If your office or department needs a James Madison logo secondary mark, contact Carolyn Windmiller at (540) 568–3913 or windmicm@jmu.edu.

James Madison University wordmark

James Madison University wordmark

When presentation limitations prohibit appropriate use of the James Madison logo, the James Madison University wordmark may be used. Like the James Madison logo, specific standards govern Wordmark usage. Click here for standards and download.


James Madison University seal

The JMU seal represents the original coat of arms of President James Madison’s family. “James Madison University” encircles the top of the seal and the founding date of “1908” is at the bottom. The center of the seal has a coat of arms with ornate mantling and a closed knight’s helmet that’s crested by a torch. Below it is a shield containing axes and starred chevrons. The inscription Knowledge Is Liberty, an expression that represents the sentiment of many of James Madison's writings, completes the coat of arms.  Click her for standards and download.

Be the Change

James Madison University theme

The university theme, “Be the Change,” embodies this concept: Madison professors, students, alumni and donors have been changing the world since the university’s founding in 1908. Through the years, in so many ways, on and off campus, Madison’s people have embraced the idea of change — finding their own ways to make a difference in the world. Click here for standards and download.


all together one

all together one theme

While no longer active as a university theme, “all together one” remains relevant at JMU because it captures a unique Madison spirit that allows people to be themselves while being part of something bigger. All together one is now used by the JMU chapter of the student leadership organization, Omicron Delta Kappa. See MadisonStyle.