JMU letter mark standards

The JMU letter mark must be displayed according to the following standards.

  • The JMU letter mark shall be legible.
  • The JMU letter mark is federally registered and always must be displayed with the standard registration mark “®.”
  • The JMU letter mark proportions shall not be altered.
  • The JMU letter mark shall not be used as a background image so that type or graphic elements overprint it.
  • The JMU letter mark shall not be used with a graphic to create another athletics logo or mark.
  • The JMU letter mark shall be used only for athletics- or alumni-related communications.
  • The JMU letter mark shall not be used with any graphic to create another athletics logo or mark.
  • The JMU letter mark shall not be used in proximity to the James Madison logo, the Duke Dog logo, the Duke Dog
    secondary mark or the Duke Dog mascot mark. Another logo or mark shall not be closer than the total length from
    left to right of the letter mark.
  • The JMU letter mark shall not be used in proximity to an athletics team or organization name that appears in large,
    display type. The Duke Dog secondary mark shall be used instead. An athletics team or organization name shall
    not be closer than the total length from left to right of the letter mark.

JMU letter mark downloads

black
(PDF)
CMYK full color
(PDF)
Pantone purple & gold
(PDF)
black
(EPS)
CMYK full color
(EPS)
Pantone purple & gold
(EPS)