James Madison logo

James Madison logo

JMU Logo

Logo Clearspace

Logo standards

The James Madison logo must be displayed according to these standards.

  • The James Madison logo shall be legible.
  • The logo is federally registered and must be displayed with the standard registration mark "®."
  • The logo may not be used as a background image or watermark.
  • The logo is surrounded by a "clear area" the width of the "N" in Madison. No words or graphic elements should ever overlap, touch or appear behind it.
  • Don't take the logo apart. No part of the logo, such as Madison’s image, shall be used separately.
  • The logo should appear proportionately and in it's entirety. No part of the logo may be altered, skewed or stretched.
  • When the logo appears on a solid dark background, the "reversed" logo version must be used. 
Logo versions
logo
logo logo
logo

black

RGB purple

CMYK Purple

Reversed logo

James Madison wordmark

James Madison wordmark

JMU Wordmark

Wordmark standards

The James Madison University wordmark must be displayed according to these standards.

  • The James Madison University wordmark shall be legible.
  • The James Madison University wordmark typeface and proportions shall not be altered.
  • The James Madison logo typeface shall be used in the James Madison University wordmark.
  • The name "James Madison University" is a federally registered trademark and always shall be accompanied 
    by "®" except when it is used in body text.
  • The "®" following the wordmark shall be approximately one-third the point size of the wordmark, yet never 
    shall be larger than 12 points.
  • The James Madison University wordmark shall be displayed in black, purple, gold or white. 

The logo and wordmark must follow all guidelines above and 

  • The logo should never be less than 18px in height for legiblity
  • The wordmark should never be less than 18px in height for legiblity
  • The logo or wordmark files must use RGB colors

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