Cover Photo Image

JMU Brand colors

Accent colors for web

Color balance

Color combinations

JMU Brand Colors: web guidelines

purple colors

Purples
  • Dark Purple #450084: for titles, background color, linked text, buttons
  • Purple #B599CE: use for icons, graphic elements
  • Light Purple #DACCE6: use for graphic elements, background color

gold colors

Golds
  • Dark Gold #AD9C65: use for titles and graphic elements
  • Gold #CBB677: graphic elements
  • Light Gold #F4EFE1: background color

grey and yellow colors

Accent colors for web

Green colors web

blues web

Secondary colors
  • Dark Green #F791C 
  • Green #ADCC23 
  • Light Green #DEEBA7 
  • Dark blue #3C738B 
  • Green #5498B6 
  • Light Green #D2EBF5 

accent colors

Accent colors
  • Red #a4232B
  • Yellow #FFBD00
Color balance

The overall ratio of color on a page should be about:

  • 60% White space and grey
  • 30% Brand Colors
  • 10% Secondary Colors
  • Red and Yellow are accents and their per - centage must be less than all other colors on the page.
Ratio

Text and backgound color combinations.

These combinations are approved, do not use combinations that are not shown here because of contrast issues and legibility.

Background colors with text color #33333
#AD9C65
#CBB677
#F4EFE1
#B2B2B2
#D6D6D6
#B599CE
#DACCE6
#ADCC23
#DEEBA7
#D2EBF5
#FFBD00
Background colors with text color #450085
#AD9C65
#CBB677
#DFD2AA
#EAE1C6
#F4EFE1
#B599CE
#DACCE6
#B2B2B2
#D6D6D6
Background colors with text color #FFFFFF
#450085
#333333
#595959
#3C738B
#5F791C
Background colors with text color #595959
#B599CE
#DACCE6
#F4EFE1
#B2B2B2
#D6D6D6
Text colors on background color white (#FFFFFF)
#450085
#333333
#595959
#3C738B
#5F791C
Background colors with text color #CBB677
#B599CE
#333333
H2 & H3 only: background colors with text color #FFFFFF
#5498B6
#86A231
H2 & H3 only: text colors on background color white (#FFFFFF)
#5498B6
#86A231

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