James Madison University Theme

The university theme, "all together one," captures a unique Madison spirit that allows people to be themselves while being part of something bigger. President Linwood H. Rose first used the theme in his September 1999 inaugural address. The university theme must be displayed with visual integrity according to the following standards.

Standards

• The James Madison University theme shall be legible.

• The James Madison University theme, "all together one," is a registered trademark and always shall be accompanied by "TM" except when used in body text.

• The James Madison University theme always shall appear in a consistent manner.

• The James Madison University theme's typeface and proportions shall not be altered.

Guidelines

• When the James Madison University theme, "all together one," is used in body text it should be lowercased and enclosed in quotation marks.

• The James Madison University theme should be displayed in one of the following Pantone Matching System ink colors: 2685 Purple, 1245 Gold or 871 Metallic Gold, or black. Also, the university theme may be white if it is reversed out of a color background.