James Madison University Seal

The James Madison University seal, only used by the JMU Board of Visitors or the Office of the President, certifies official university documents. The seal includes a crest surrounded by two concentric circles containing "James Madison University" and the year of its founding, "1908." The university seal must be displayed with visual integrity according to the following standards.

Standards

• The James Madison University seal shall be legible.

• The James Madison University seal shall be used only by the JMU Board of Visitors or the Office of the President.

• The James Madison University seal is not a logo and shall not be used as such.

• The James Madison University seal is a registered trademark and always shall be accompanied by "TM."

• The James Madison University seal is surrounded by a "clear area." No words or graphic elements shall ever overprint, touch or appear behind it.

• The James Madison University seal shall be used in its entirety. No part, such as the crest, shall be used separately.

• The James Madison University seal shall not be used as a background image.

• The James Madison University seal typeface, proportions and placement of elements shall not be altered.

Guidelines

• The James Madison University seal should be displayed in one of the following Pantone Matching System ink colors: 2685 Purple, 1245 Gold or 871 Metallic Gold, or black.