Introducing the Madison Identity System

The James Madison University Identity System is a resource for campus communicators and publishers of all media. Downloads and guides included here will help you to publicly represent the university with its official marks and standards.

For background on the Madison Identity System, please refer to JMU Policy 1502 "James Madison University Communications and Marketing." Any further questions can be directed to the office of University Communications and Marketing at (540) 568–3712.

James Madison Statue