Profiles/Portraits: These need to illustrate James Madison University’s personality, showcasing strong, high-energy, confident and enterprising individuals engaged and connecting with the camera. The envi- ronment should be one that supports their story. These shots should be set up, lit and directed. Time should be given to determining the right location, wardrobe and participants.

Editorial: Natural and candid moments capture James Madison University at every level, from the classroom to the lab to the playing field. This approach gives an added level of realism by highlight- ing students, faculty and alumni and depicting their impact around campus, the region and the world.

Sense of Place: Location shots inspire pride and evoke nostalgia by highlighting the campus. With questions about photography, please contact:

Mike Miriello


Audiences continue to shift their information consumption from print to digital communi- cations for many reasons, including immediacy, convenience and portability. This evolving medium also provides the opportunity to deliver video content as part of our branded messaging.

JMU audiences have come to appreciate and expect high-quality videos from the university. And the Being the Change brand framework provides a compelling new framework in which to deliver branded content through video.

With questions about videography, please contact:

Justin Roth


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