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The James Madison logo
symbolizes the university's link to James Madison, Father of the
U.S. Constitution and fourth president of the United States. JMU is
the only university in the country named for President
Madison.
The James Madison logo consists of three elements:
Madison's image, the words "James Madison University" stacked and
the registration mark.
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TIP: The shaded area in the grid
that frames the James Madison logo is the "clear area" around the
logo. No other graphics or type shall infringe upon this protected
space surrounding the logo.
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The James Madison logo must be
displayed with visual integrity according to the following
standards.
Standards
- The James Madison logo shall be
legible.
- The James Madison logo is
federally registered and always shall be displayed with the
standard registration mark "®."
- The James Madison logo shall
not be used as a background image or watermark.
- The James Madison logo is
surrounded by a "clear area." No words or graphic elements shall
ever overprint, touch or appear behind it.
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- The James Madison logo shall be
used in its entirety. No part of the logo, such as Madison's image,
shall be used separately.
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- The James Madison logo
typeface, proportions and placement of elements shall not be
altered.
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- When the James Madison logo
appears on a solid dark background, the approved reversed version
(above) shall be used.
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TIP: There is a correct way and
incorrect way of using the James Madison logo in reverse on a solid
dark background. Use the approved version (above), and do not
reverse the positive logo in a software application (as shown at
left).
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