James Madison University Logos

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James Madison University Logo

James Madison Logo

The James Madison logo symbolizes the university's link to James Madsion, Father of the Constitution and fourth president of the United States. JMU is the only university names for President Madison.

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Secondary Logo

James Madison Secondary Logo

Occasionally a JMU office or department will need to have its name displayed with the James Madison logo. In these instances, the James Madison logo secondary mark must be used. The secondary mark must be displayed with visual integrity according to the following standards.

If your office or department needs a James Madison logo secondary mark, contact Jan Gillis, operations manager, at (540) 568-2925 or gillisjc@jmu.edu.

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JMU Seal
The James Madison University Seal, only used by the JMU Board of Visitors or the Office of the President, certifies official university documents.

University Seal

The seal representing the original coat of arms of President James Madison's family was designed by Madison College Communication Arts Professor Horace Burr and adopted in 1975.

The seal has ornate mantling and displays a closed knight's helmet, crested by a torch. The shield contains axes and starred chevrons. The seal had "Madison College" circling its top and the founding date of 1908 at the bottom. The first version of the seal contained the Latin inscription "Scientia Et Libertas" ("Knowledge Is Liberty"), an expression which represents the sentiment of many of James Madison's writings.

Shortly after the seal was approved, the Latin phrase was changed to the English version. The name on the seal was changed to "James Madison University" in 1977.

   
Be the Change

Be the Change

When James Madison University's communications and marketing office first began talking about how Madison professors, students, alumni and donors have been changing the world, our staff members knew we'd have a lot to say. Through the years, in so many ways, on and off campus, Madison's people have embraced the idea of change — finding their own ways to make a difference in the world.

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all together one

All Together One

The university theme, "all together one," captures a unique Madison spirit that allows people to be themselves while being part of something bigger. President Linwood H. Rose first used the theme in his September 1999 inaugural address. The university theme must be displayed with visual integrity according to the following standards.

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