Graphic Standards and Guidelines

JMU's Visual Identity

Graphic and editorial components that appear in published communications influence people's perceptions of James Madison University. Careful regard for the proper application of the university's graphic standards and guidelines is vital in promoting and protecting the university's identity.

All JMU presentations and published communications shall display the James Madison logo or the James Madison wordmark.

Need Help?
You will find examples of both acceptable and unacceptable applications of university logos and marks in this guide. If you have questions about usage, please contact Carolyn Windmiller, Madison Identity Design Manager, at (540) 568-3913 or