Duke Dog Secondary Mark

The Duke Dog secondary mark consists of the head of Duke Dog positioned to the right of the letters "JMU" and the name of an athletics team or athletics organization. A purple control-shape background and black outline surrounds the entire logo.

The Duke Dog secondary mark must be displayed with visual integrity according to the following standards.

Standards

• The Duke Dog secondary mark shall be legible.

• Only a JMU athletics team or athletics organization name shall be used in the Duke Dog secondary mark.

• The Duke Dog secondary mark only shall be used by the specific JMU athletics team or athletics organization presented in the mark.

• The Duke Dog secondary mark shall be used in its entirety, and no part of the mark shall be removed.

• The Duke Dog secondary mark is surrounded by a "clear area." (See above.) No type or graphic elements shall overprint, touch or appear behind it.

• The Duke Dog secondary mark letters, proportions and placement of elements shall not be altered.

• The Duke Dog secondary mark is federally registered and always shall be displayed with the standard registration mark "®."

• The Duke Dog secondary mark shall not be used as a background image.

• The Duke Dog secondary mark shall not be used in proximity to the James Madison logo, the Duke Dog logo, the Duke Dog mascot mark or the JMU letter mark. Another logo or mark shall not be closer than the total length from left to right of the secondary mark.

• The Duke Dog secondary mark shall not be reversed.

Guidelines

• When used with the words "Dukes"or "Athletics," the Duke Dog secondary mark may be used in any communication that refers to JMU athletics in general.