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Instagram is a rapidly growing mobile app that allows users to share photos and videos from their phones. This is a place for beautiful images and very brief text, and is very popular with current students. Remember:

  • People will comment on photos, so moderation is still needed in this space.
  • “Regramming” or sharing other users’ photos from your account is very popular and there are free apps available that allow you to do that.
  • Building a following on Instagram is similar to building a following on Twitter. Finding relevant users and following them can result in them following you back.
  • Check out these free tools for tracking your progress.

Contact & consult

JMU Marketing & Communications is here to help with your social media efforts. We meet with with colleges, departments, offices and organizations looking to start or maintaining social media presences. We can help establish social media strategies and brainstorm tactics with you. We can also can answer quick questions and help trouble shoot. Let us know what’s going by emailing us at socialmedia@jmu.edu and we’ll follow up with you!

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