Cover Photo Image

Alumni visuals encourage engagement with JMU by presenting the current James Madison University, the alumni community, in order to nurture the nostalgia and affinity that Dukes hold for their alma mater. Design should focus on memories and connections, fun and energy

Marks & graphics

Alumni Association logo

lj

Student Alumni Association logo

liu

Bluestone Reunions graphic

lo

Homecoming graphic

homecoming 2017 logo

Colors and tints

Alumni uses JMU's brand colors and secondary colors. Please refer to the guidelines here.

Alumni typography

District and Adobe Garamond are the primary typeface for print materials. 

On the web, Arial and Arvo are used.

In email, only Arial may be used as a live font; other fonts may be used within image files if needed.

Garamond font family

District font family
Alumni photography

Chapters & events

  • Show groups of happy alums
  • Show interaction, relationships, purple pride

photo

alums

alums


alums

Illustration style
  • Use brand colors
  • Playful and fun, but professional
  • Clip art style
illustration
illustration
Design examples
Web

Alumni web pages

  • follows brand standards for web
  • uses alumni graphics and engaging images
  • primarily uses brand colors
web mockup
Email

Event/informational emails

  • clean graphics and/or engaging images
  • simple typography
  • clear call to action

 

Madison Update

  • clean layout
  • easy to read/scan
  • responsive
  • engaging images
Design example
Print
postcard
page

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