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ICAD is an umbrella entity within JMU's School of Communication Studies. Our goal is to bridge the gap between the university community and the world outside the university through outreach, community service, research, and scholarship centered on productive communication processes and efforts. The most public face of ICAD is the 4C Campus Community Civic Collaborative (4C).

Our Mission

The mission of ICAD is to promote public participation and engagement around potentially divisive issues using dialogue and advocacy processes, promote the practice of constructive advocacy and dialogue, and disseminate resources about constructive advocacy and dialogue.


As an institute we strive to serve as a resource to local communities, civic groups, and organizations to foster a commitment to processes that engage citizens in public life and enable thoughtful, informed actions to improve the public sphere. 

"Never doubt that a small group of thoughtful people can change the world. Indeed, it's the only thing that ever has.” -Margaret Mead

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