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Share the #JMUGivingDay love!

JMU Giving Day is all about supporting JMU and encouraging Dukes around the world to do the same. Social media is a great way to do this. Use the tips below to support JMU Giving Day and make an impact on the future of James Madison University. 

Use the hashtag!

Get in on the fun and encourage engagement by using #JMUGivingDay on your posts and content. 

Direct people to givingday.jmu.edu

This year’s Giving Day URL will again be givingday.jmu.edu. Make sure to include this URL in your posts as appropriate. 

Paint your page purple

1) Change your Facebook profile photo and cover photo

2) Change your Twitter profile photo and banner photo

Share JMU’s content

Sharing Giving Day content from JMU’s pages not only helps increase awareness about the day, but is an easy way for you to spread the word with just one click. Below is a list of just some of the content that we’ll be producing - keep an eye out! 

Where we’ll be sharing content:

Video posts leading up to JMU Giving Day:

  • Feb. 15: Save the Date animated video
  • March 6: One week to go video starring President Alger, Duke Dog and others
  • March 12: One day to go video recapping last year’s results
  • Thank you video TBD 

Video posts on JMU Giving Day:

  • Livestreams on Facebook
    • Midnight Kickoff: 12 midnight
    • Morning Campus Kickoff: 9 a.m. 
    • Early Afternoon Stream: 1 p.m.
    • Early Evening Stream: 6:30 p.m.
    • Late Evening Stream: 9:30 p.m.
    • Countdown to End of Giving Day: 11:56 p.m.  

Other posts on JMU Giving Day:

We’ll be sharing a ton of content throughout the day, but here’s a few posts you can know to look out for.

  • 9 a.m.: It's officially #JMUGivingDay! You now have less than 24 hours to make your gift at givingday.jmu.edu!
  • Noon: JMU Nation... 12 HOURS left to give! Thank you for your tremendous support for #JMUGivingDay. Let's do this! givingday.jmu.edu
  • 3p.m.: RT if you made your gift today! #JMUGivingDay 
  • We will also be posting images celebrating major milestones
    • When we reach certain fundraising thresholds
    • When we unlock challenge money
    • When we reach a certain number of donors
Create and post your own content

Below are some images and language you can use to create posts from your page. 

Animated images you can use:

Sample posts (feel free to use as is or write your own!)

  • Mark your calendars, Dukes! Only XX days until #JMUGivingDay! 3.13.2018
  • Tomorrow is the day! #JMUGivingDay givingday.jmu.edu 
  • It's officially #JMUGivingDay! You now have less than 24 hours to make your gift at givingday.jmu.edu!
  • JMU Nation... XX HOUR(S) left to give! Thank you for your tremendous support for #JMUGivingDay. Let's do this! givingday.jmu.edu
  • RT if you made your gift today! #JMUGivingDay 
  • Thank you, JMU Nation, for showing up for #JMUGivingDay and making a difference. XX gifts made and $XX raised in just 24 hours. 
Have a two-way conversation

Using Twitter’s search feature, look for people using #JMUGivingDay. Thanking those people for their gifts or sharing their content is a great way to pump up engagement and excitement.  

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