Target of Opportunity

James Madison University
Office of Development

TOO (Target of Opportunity) Form

Development Office fundraising efforts are guided by the established university priorities supported by the Madison Century Campaign. However, from time to time special opportunities present themselves in the form of good timing and donors with very specific interests. The TOO form is designed to help us respond to these "targets of opportunity." Faculty and staff members, department and unit heads, deans and program directors are invited to complete these forms making the case for fundraising initiatives of interest to them. These are kept on file to expedite a prompt response when a special opportunity to fund their initiatives arises.

Characteristics of a Major Gift Prospect

• The individual has the capacity to give, as might be recognized by giving, lifestyle, or knowledge of family circumstances.
• The individual is philanthropic, a regular donor to JMU or to other non-profit organizations. A philanthropic interest in higher education is of particular interest.
• The individual has an affiliation with JMU, as an alumnus, faculty or staff members, board member, parent, professional colleague or friend of the university.
• The individual is accessible, someone who you or another JMU faculty or staff member, alumnus or friend can readily contact on behalf of the university.

If you want to download the form and mail it in instead, please return the completed form to:

JMU Office of Development
Leeolou Alumni Center
MSC 4401
Harrisonburg VA 22807

or you can fax it to 540-568-1769.

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Date:
Last Name:	First Name:	Department:
Phone:	Fax:	E-mail:

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Project Title:

Project Description and Justification: Type of funding required (e.g. specific project support; endowment such as professorship, scholarship,fellowship, program or research fund; sponsored research, etc.)

Briefly describe the project, including a description of the problem it will solve:

Why are you (as well as your department and JMU) ideally suited to implement this project? Why should a donor fund your project instead of someone else's?

Describe the intangible benefits to the donor. If you were the donor, why would you want to support this project?

What tangible benefits, if any, will be granted to the donor(s), e.g. naming opportunities, as a result of this gift?

How does this project further the stated priorities of your department/program, college/office, and/or the university?

What period of time will your project be in effect?

How will progress and success be measured and reported to the donor?

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Funding the Project: What is the estimated total cost of this project? (Please attach budget summary)

What is the total fundraising requirement?

By when would contributed dollars be needed, and on what schedule would the funds be spent?

How will private gift dollars add value to the project?

Can the project exist without private funding? What will happen if fundraising for this project is only partially completed?