Dr. Kevin L. Webb

Associate Professor of Marketing

Office: 525 Zane Showker Hall
Phone: 540-568-3165
Fax: 540-568-2754
Email: webbkl@jmu.edu
Mailing Address: JMU, College of Business, MSC 0205, Harrisonburg, VA 22807

Kevin L. Webb (Ph.D., Kenan-Flagler Business School, University of North Carolina, MBA, Old Dominion University, B.S., Mechanical Engineering, University of Virginia) is an Assistant Professor of Marketing in the College of Business at James Madison University.

Prior to joining the JMU faculty in 2005, Dr. Webb was a member of the marketing faculty in the Robins School of Business at the University of Richmond and the LeBow College of Business at Drexel University.  For seven years before entering academe, Professor Webb worked in the electrical industry for Square D Company as a sales engineer and distribution account manager. 
 

His research interests include business-to-business marketing, distribution channel management, sales management, and qualitative research methods. He has published articles in

  • Industrial Marketing Management
  • the Journal of Business-to-Business Marketing
  • the Journal of Business and Industrial Marketing
  • the Journal of Marketing Channels
Dr. Webb's dissertation research in the area of multi-channel distribution systems was selected as the Outstanding Submission by the Institute for the Study of Business Markets. Currently, Dr. Webb serves as the Internship Coordinator for the Department of Marketing.

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