How do I request a change of major?

All students must have at least one major with a degree (i.e. Biology - BS).  To add a 2nd major, select the major listed with no degree (i.e. Biology).

  1. Log into MyMadison, select Student Center.
  2. Select Major/Minor Change from the "Other Academic..." dropdown menu.
    1. To add a program of study select Add Major/Minor
      To narrow your search, select the plan type, change the criteria of plan description to "contains," and enter the beginning letters of the plan.
    2. To drop a program of study, select Drop Major/Minor.
    3. To update a concentration for an existing program of study, select Add/Change Concentration.
  3. After all requests are entered, select Submit Request.

Please note that any student admitted to JMU can declare one of the eight majors offered in the College of Business. However, any student enrolled in one of the B.B.A. programs must meet certain progression standards in order to continue as a business major beyond the first year of study.

Please consult the JMU Undergraduate Catalog for specific information regarding College of Business progression standards.

Are there Opportunities to study marketing in international programs?

Yes!  Visit our the CoB Study Abroad page to learn more.

Why should I major in marketing?
  • Marketing is best suited for those that are interested in problem solving.  Marketing is often referred to as client facing.  This means you interact, talk, and help the clients and customers of your organization.  Often they will have unique and specific needs, concerns, and wants that they want you, the marketer, to solve.  The major in marketing builds specific skill sets that enables you to help others.
  • Marketing focuses on the top line of an organization, revenue.  This means that your efforts and abilities directly effect a tangible and measurable key performance indicator of the company.  You will know that your work has accomplished specific and measurable goals.
  • Interacting with clients and customers means change.  The challenges are always evolving and the career is never boring.  Today’s digital marketing is evolving into the leaders of the implementation of virtual reality and artificial intelligence in solving customer needs and wants.
  • Forbes and Glassdoor both list Marketing as one of the top twenty five paying college majors in 2016.  
  • Marketing is people oriented, both client facing and internal.  If you are personable and enjoy working in teams to solve challenging problems, then marketing might be for you.

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