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Mission Statement

The Marketing Department at JMU

The mission of the Marketing Department is to prepare students by developing specialized skills in the management of customer relationships through the creation, communication, and delivery of value to customers.  Marketing students:  

  • develop in-depth knowledge on identifying, attracting, and evaluating customers
  • evaluate marketing alternatives and commit to a course of action, using financial, organizational, environmental and ethical criteria to guide decision-making
  • learn and use information technology tools for customer research and strategic performance
  • apply marketing skills, doing client-based projects, company internships, community service, and managing student organizations.

View our Marketing Department Video to learn why marketing is the major you've been looking for.   Contact Dr. W. Val Larsen, Interim Department Head, for further information [larsenwv@jmu.edu, 540-568-3858].