A-to-Z Index


Current Majors

Information for Marketing Majors


Our mission is to prepare students for entry-level career positions by developing specialized skills inthe management of customer relationships through the creation, communication, and delivery of value to customers. To help you succeed as a marketing major at JMU, explore the following links:

1.  Marketing Major Requirements to earn the BBA Degree
2.  Marketing Concentrations - marketing majors must declare one of the following concentrations:
      a.  Business-to-Business (B2B) Marketing Concentration
      b.  Business-to-Consumer (B2C) Marketing Concentration
3.  Course Descriptions

4.  Independent Study in Marketing (MKTG 490)


Other resources of interest to our marketing majors:Marketing students

Interim Department Head for Marketing, Dr. W. Val Larsen, larsenwv@jmu.edu, 540-568-3858.

Marketing Academic Advisor, Ms. Marsha Shenk, (shenkmm@jmu.edu), ZSH 217, 540-568-8782.

Academic Services Center 
Information about about CoB academic policies, procedures, and advising.

Office of the Registrar
Important dates, graduation requirements, catalog, forms, and other student services.

Career and Academic Planning

Ms. Christine Harriger (harrigce@jmu.edu) helps students to decide majors, employ job search strategies, prepare resumes, and practice interviewing skills.  Visit Christine in room 301 of Wilson Hall for career counseling. 

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