JMU - Dr. W. Val Larsen
Dr. W. Val Larsen
Associate Professor of Marketing
Office: 516 Zane Showker Hall
Phone: 540-568-3858
Fax: 540-568-2754
Email: larsenwv@jmu.edu
Mailing Address: JMU, College of Business, MSC 0205, Harrisonburg, VA 22807
Dr. Val Larsen is an Associate Professor of Marketing at James Madison University. He teaches Database Marketing and Buyer Behavior. Prior to joining the JMU faculty he spent five years at Truman State University in Missouri where he taught Principles of Marketing, Consumer Behavior, Retail Management, and Marketing Research.
Dr. Larsen earned B.A. degrees in both Philosophy and English from Brigham Young University, an M.A. and Ph.D. in English from the University of Virginia, and a Ph.D. in Marketing from Virginia Tech.
He has published articles in outlets that include
- Psychology and Marketing
- The Journal of Consumer Research
- Economics and Economic Education Research Journal
- Journal of Consumer Satisfaction Dissatisfaction, and Complaining Behavior
- Academy of Marketing Studies Journal
- Advances in Consumer Research
- Competitiveness Review
- Flannery O'Connor Bulletin
- Global Competitiveness
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College of Business
JMU College of Business
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James Madison University
Harrisonburg, Virginia 22807
Phone: (540) 568-3254
Fax: (540) 568-3275
Last Modified: 11/16/2009
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