A-to-Z Index

W. Val Larsen

Interim Department Head and Associate Professor of Marketing

Office: 535 Zane Showker Hall
Phone: 540-568-3858
Fax: 540-568-2754
Email: larsenwv@jmu.edu
Mailing Address: JMU, College of Business, MSC 0205, Harrisonburg, VA 22807


Ph.D., Marketing, Virginia Tech
Ph.D., English, University of Virginia
M.A., English, University of Virginia
B.A., Philosophy, Brigham Young University
B.A., English, Brigham Young University

Larsen is the interim department head and an associate professor of marketing at James Madison University. He teaches Database Marketing and Consumer Behavior. Prior to joining the JMU faculty, he spent five years at Truman State University in Missouri where he taught Principles of Marketing, Consumer Behavior, Retail Management, and Marketing Research. 

He has published articles in outlets that include

  • Psychology and Marketing
  • The Journal of Consumer Research
  • Economics and Economic Education Research Journal
  • Journal of Consumer Satisfaction Dissatisfaction, and Complaining Behavior
  • Academy of Marketing Studies Journal
  • Advances in Consumer Research
  • Competitiveness Review
  • Flannery O'Connor Bulletin
  • Global Competitiveness