Associate Professor of Marketing
Office: 646 Zane Showker Hall
Mailing Address: JMU, College of Business, MSC 0206, Harrisonburg, VA 22807
Ph.D., Marketing, Arizona State University
M.B.A., Miami University
B.S., Accountancy, Miami University
Marketing management and strategy, consumer behavior, and services marketing, behavioral issues in services marketing, and business education issues, primarily with regard to student learning and student/faculty interaction.
Journal of Marketing Education, Psychology and Marketing, Journal of Travel and Tourism Marketing, and the AMA Summer and Winter Conference Proceedings.
Faculty advisor to Delta Epsilon Chi, a campus-wide marketing association, and Mu Kappa Tau, the marketing honorary society.