Dr. William T. Faranda

Associate Professor of Marketing

Office: 646 Zane Showker Hall
Phone: 540-568-3095
Fax: 540-568-3587
Email: farandwt@jmu.edu
Mailing Address: JMU, College of Business, MSC 0206, Harrisonburg, VA 22807

Dr. William T. Faranda is an Associate Professor of Marketing at James Madison University. His teaching interests include marketing management and strategy, consumer behavior, and services marketing. 

Dr. Faranda received a BS in Accountancy and an MBA from Miami University in Oxford, Ohio, and a Ph.D. in Marketing from Arizona State University. Along the way to joining the JMU faculty, Dr. Faranda served on the faculties of several institutions, including Miami University, Ashland University (Ohio), and the University of Virginia's McIntire School of Commerce. 

Dr. Faranda's latest research interests focus on behavioral issues in services marketing and on business education issues, primarily with regard to student learning and student/faculty interaction.  Recent publications have appeared in Journal of Marketing Education, Psychology and Marketing, Journal of Travel and Tourism Marketing, and the AMA Summer and Winter Conference Proceedings.

He has received research awards from the American Marketing Association and the Marketing Educator's Association. Dr. Faranda also serves as the faculty advisor to two student organizations on campus:  Delta Epsilon Chi, a campus-wide marketing association, and Mu Kappa Tau, the marketing honorary society.

Faranda

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