A-to-Z Index

William T. Faranda

Bill Faranda

Associate Professor of Marketing

Office: 646 Zane Showker Hall
Phone: 540-568-3095
Fax: 540-568-3587
Email: farandwt@jmu.edu
Mailing Address: JMU, College of Business, MSC 0206, Harrisonburg, VA 22807




Ph.D., Marketing, Arizona State University
M.B.A., Miami University
B.S., Accountancy, Miami University

Professional Interests:
Marketing management and strategy, consumer behavior, and services marketing, 
behavioral issues in services marketing, and business education issues, primarily with regard to student learning and student/faculty interaction.  

Key Publications: 
Journal of Marketing EducationPsychology and MarketingJournal of Travel and Tourism Marketing, and the AMA Summer and Winter Conference Proceedings.

Positions Held:  
Faculty advisor to Delta Epsilon Chi, a campus-wide marketing association, and Mu Kappa Tau, the marketing honorary society.