Professor of Marketing
When started working at JMU: 2001
Office: 517 Zane Showker Hall
Phone: 540-568-3238
Fax: 540-568-2754
Email: clarketb@jmu.edu
Mailing address: JMU, College of Business, MSC 0205, Harrisonburg, VA 22807
Education:
Ph.D. Univ. of Kentucky
M.B. A. California University of Pennsylvania
B.S.B.A. University of Louisville
Professional Interests:
Internet marketing
Personal Interests:
Yoga, church, and volunteer work at my son’s school and in the PTA.
Current Courses Taught:
Principles of Marketing (MKTG 380), Strategic Internet Marketing (MKTG 470), Special Topics in Marketing (MKTG 490 and MBA 678),
Key Publications:
Journal of Personal Selling and Sales Management, Journal of Marketing Education, Industrial Marketing Management, International Marketing Review, Marketing Education Review, Journal of Internet Commerce.
Positions Held:
Google Global Academic Panel for the Google Online Marketing Challenge, (November 25, 2007 – Present).
Editor, “Academy of Marketing Science Quarterly,” Academy of Marketing Science. (January 14, 2008 – January 14, 2011).
Society for Marketing Advances, Vice President for Research and Publications. (November 2004 – November 2005).
Society for Marketing Advances, Academic Placement Services Director. (January 2002 – November 2004).