Dr. Irvine Clarke III

Marketing Department Head and Professor of Marketing

Office: 535 Zane Showker Hall
Phone: 540-568-3049
Fax: 540-568-2754
Email: clarkeix@jmu.edu
Mailing Address: JMU, College of Business, MSC 0205, Harrisonburg, VA 22807

Dr. Irvine Clarke III is Marketing Department Head and the Wampler-Longacre Professor of Marketing at James Madison University. He received his B.S.B.A. in Marketing from the University of Richmond and his M.B.A. and Ph.D. from Old Dominion University.

Dr. Clarke currently teaches International Marketing and Marketing Management to undergraduate and MBA students.  Prior to joining JMU, he held the Freede Endowed Professorship of Teaching Excellence at Oklahoma City University.

Dr. Clarke was recently named a JMU Madison Scholar.  Dr. Clarke's article, co-authored with Dr. Faranda, entitled "Student Observations of Outstanding Teaching: Implications for Marketing Educations " was named the Outstanding Article of the Year (2004) by the Journal of Marketing Education.  His current research, in international marketing and marketing technology, has been published in the following:

  • Journal of International Marketing
  • International Marketing Review
  • Industrial Marketing Management
  • Journal of Marketing Education
  • Advances in Consumer Research
  • Marketing Education Review
  • Journal of Internet Commerce
  • Sports Marketing Quarterly.

Dr. Clarke has taught at locations in Belgium, Canada, England, France, Germany, Malaysia, Mexico, Singapore and the People's Republic of China. He has 15 years of public and private sector organizational experience in various marketing areas.  He also served as the Faculty-Member-in-Residence (FMIR) for the JMU Study Abroad Program in Antwerp, Belgium.  In 2009, Dr. Clarke was awarded the JMU Provost Award for Excellence in International Education.

He currently serves on the editorial review boards of Academy of Marketing Science Review, Industrial Marketing Management, International Marketing Review, Journal of Marketing Education, Health Marketing Quarterly; also serving as section editor for Marketing Education Review.




  
 

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