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Dr. Kenneth D. Bahn

Professor of Marketing

Started at JMU: September 1993

Office: 439 Zane Showker Hall
Phone: 540-568-3009
Fax: 540-568-3587
Email: bahnkd@jmu.edu
Mailing Address: JMU, College of Business, MSC 0206, Harrisonburg, VA 22807

Education:
Ph.D. University of Utah
M.S. California State University, Long Beach
B.S. California State University, Long Beach

Professional Interests:
Children’s Consumer Behavior, Nutrition and Physical Fitness, Product Variety

Personal Interests:
Gardening, swimming, working-out with Bowflex, throwing the baseball with students 

Current Courses Taught:
Market Research, Consumer Behavior, Integrated Marketing Communications

Key Publications:
Two articles in the Journal of Consumer Research and one article in Journal of Retailing, two articles in the Journal of the Academy of Marketing Science

Positions Held:  
Director, MBA Programs, James Madison University
Proceedings Editor, Academy of Marketing Science, Chaired 3 International Marketing Conferences
Editorial Review Board, Journal of Retailing
Ad Hoc reviewer, Journal of Consumer research