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Marketing Alumni Testimonials

Dr. Larsen and the JMU Department of Marketing,

I am forever grateful for my years at JMU as a College of Business student, where I had the unbelievable opportunity to learn from one of the nation’s most devoted faculties. The passion for excellence and thirst for knowledge that is exhibited in each lecture from the faculty is a trait that becomes contagious to students, and in turn, is sought after by every employer in the country. JMU allowed me to start my career, post-graduation, with the confidence necessary to succeed and contribute from day one. I began my career working for an online marketing agency as an internet marketing specialist and was promoted to manager roughly one year after I began. This wouldn’t have been possible without the depth and width of the topics covered in the College of Business. Recently, I accepted a “Search Engine Optimization Analyst” position for, the nation’s leader in restaurant equipment and supplies, and I couldn’t be happier. I arrived at JMU thinking marketing would be a great major to select and now that I look back at it, I know that it is one of the best, bar none. 

Scott Redgate
Class of 2011

Dear Steve,

Just wanted to send you a quick message and thank you for the impact you had on me at JMU. I took your personal selling class in 2010 and it was the first course that I felt could directly relate to professional success. It was challenging and unnerving but that’s what I enjoyed most about it.

I got my job with Keyence soon after graduation and a large part of it was due to the leg up that your course provided. Keep it up, you really helped to give me direction and a solid set of skills to build on. I'm sure I am not the only one who you inspired to become a rainmaker.

Cullen Pochucha
Class of 2011


I wanted to let you know that I used my Business Plan experience in some questions throughout the interview process--and I know it definitely helped me get the job. Just wanted to say thanks again for helping through that process during school and for lighting the fire under me and teaching me all about sales. Had it not been for your class, I don't think I would have known about sales or the kind of careers you can make by doing sales. You also really helped me prepare for my interviews with AZ [AstraZeneca]! I took the slides you went through and really focused hard on preparing for this interview process. I Googled typical questions they ask, the (STAR) interview format they go through, etc. So thank you. I am happy to say that this is the career path I WANT to be on, and I plan on being in this job for a VERY long time (as long as they'll keep me!!).

Clara Lacey


I was in your MKTG 430 class back in 2012 and I wanted to thank you for how much that class has helped me so far in my career. To be honest, while taking your class, I had no intention of pursuing a career in sales. After graduating in 2013, I ... landed a sales representative position with Virginia Toy & Novelty, a toy company based out of Virginia Beach, VA. We handle accounts with major amusement parks, retailers and all kinds of small businesses across the country. I immediately was able to pick up the sales process after remembering all the role playing that we did in MKTG 430. I have been over quota every month since 2014 began and I attribute a lot of my success to the skills and habits that I learned in your course.

Wil Gradwell
Class of 2013


I knew all throughout college that I wanted to be in sales and I was waiting for a class that seemed relevant to my career interests. After finishing COB 300 as a marketing student, the following semester I enrolled in a Professional Selling course with Steve Hertzenberg. It is nearly impossible for me to articulate into words how beneficial this course was for me and my career. ... I am still using the skills that he taught me on a daily basis in my current position with SAP. His ability to walk our class through each delicate phase of a sales process and handle them methodically with care has proven incredibly effective. The constructive criticism that he would offer after each roll play was so valuable. In addition to his knowledge of the sales cycle, his general career guidance and tips with respect to the interview process, resumes and networking was exceptionally instrumental to my success. He wears a lot of hats, and he wears them all awfully well.

Michael Dosh
Class of 2013


It has become extremely evident as I have gone through my internship this summer that the curriculum you put together has far better prepared me for the real world than a lot of the other interns. It is professors like you that make this business school so successful.

Courtney Railing
Class of 2014