The CoB Integrated Marketing Office uses various mediums to effectively and cohesively communicate the College of Business brand, mission, vision and values.  

Here are just a few examples of the type of work we do.

Print Marketing Materials
  • Posters
  • Directional Signage
  • Thank you Cards
  • Postcards
  • Agendas & Tent Cards
Integrated Marketing Office - Print Design Collage
Graphic Design
Integrated Marketing Office - Graphic Design Collage

The Integrated Marketing Office provides graphic design services for the College of Business, including:

  • Designing logos for various programs and events
  • Designing images and infographics for use on website and in print
  • Editing graphics and photographs for use on website and in print
Digital Presentation Media

The Integrated Marketing office provides digital media support for CoB offices and departments through designing presentation materials, such as:

  • PowerPoint Presentations
  • Interactive Board Slides
Integrated Marketing Office - Digital Presentations Collage
Photography and Videography
Integrated Marketing Office - Photography & Videography Collage

Here are just a few of the events and subjects for which we have provided photography and videography services:

  • Jackson-Rainey Business Plan Competition
  • MLK Day of Service
  • Economic Speaker Series
  • Cyber Days
  • Advisory Board and Department Group shots
  • Department hosted events (Meet the Firms, SHRM Case Competition, FIN Career Panel)
Social Media

The Integrated Marketing Office administers the official social media presences for the College of Business, coordinating posts to maximize both reach and engagement.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn 
  • YouTube
Integrated Marketing Office - Social Media Collage
Content
CoB Integrated Marketing - Articles Image

The Integrated Marketing Office provides writing and editing services for the College of Business, including:

  • News articles about CoB happenings
  • Student, faculty and alumni profiles
  • Copywriting for print marketing materials
  • Website content creation

Our goal is to ensure that the CoB is communicating its message in a cohesive, accurate, and professional manner.

Event Support

The Integrated Marketing Office provides coordinated design services for many College of Business events.  

Some of the design and marketing services we can offer/coordinate for your upcoming event, include:

  • Logo Design
  • Signage
  • Posters
  • Brochures
  • Flyers
  • Mailers
  • Video and Photography Services
  • Promotion on Social Media
  • Online News Articles
Integrated Marketing Office - Event Support Collage
CoB Website Maintenance
CoB Website Screenshots

The Integrated Marketing Office is responsible for maintaining the College's extensive website. This includes making timely updates to all CoB office and department websites, as well as curating thousands of photographs, logos and other image files on the CoB website. We strive to ensure that only the best quality images are used to represent the CoB on the website.

Recently we converted 1,100+ pages of the CoB website into a new, more mobile-friendly template developed by University Marketing and the JMU Web Services department.  This project took over seven months, but the results are well worth it. We now have a visually stunning website that communicates more effectively the CoB brand, mission, vision and values. And it looks and functions just as well on a smart phone as it does on a desktop computer.

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