Mission

 

"To Develop Creative Hospitality Leaders Who Approach Business Differently."


The hospitality leaders of tomorrow must be educated and enlightened citizens who will lead productive and meaningful lives. James Madison University Hospitality and Tourism Management prides itself in developing creative hospitality leaders who approach business differently.

Our mission is to develop hospitality and tourism management leaders through sound theoretical coursework, innovative learning activities, mentoring opportunities, exposure to premier hospitality organizations, and interaction with dynamic industry professionals. Together with alumni, students, parents, and friends of the program, JMU's HTM program will be recognized as the preferred provider for hospitality graduates in the years to come.