J.W. & Alice S. Marriott Foundation Professor
Office: 214 Zane Showker Hall
Phone: 540-568-3037
Fax: 540-568-3273
Email: hortonbw@jmu.edu
Mailing Address: JMU, College of Business, MSC 0202, Harrisonburg, VA 22807
Ph.D., Purdue University
M.B.A., University of Colorado at Colorado Springs
B.S., Kansas State University
Employee Wellness
Service Quality
Private Club Operations
Financial Management
Cost Controls
Undergraduate Education
HTM 100 HTM Seminar
HTM 400 Senior Seminar
HTM 412 Club & Resort Management
HTM 434 Purchasing, Cost Controls, and Financial Management
HTM 450 Special Events and Meeting Management
HTM 473 Beverage Management and Marketing
Journal Article, Professional Journal (Accepted)
Horton, B.W. & Snyder, C.S. Wellness: Its impact on student grades and implications for business. (2008) Journal of Human Resources in Hospitality & Tourism.
Journal Article, Professional Journal (Accepted)
Horton, B.W., Foucar-Szocki, R., & Clarke, I. Myers Brigs Type Indicator and academic performance in hospitality education. (2008) Journal of Hospitality and Tourism Education. (Accepted April, 2008).
Journal Article, Professional Journal (Published)
Countryman, C. C., Horton, B. W. (2006). Qualities and characteristics club managers look for in entry level supervisors. International Journal of Hospitality and Tourism Administration, 7(2/3), 47-62.
Journal Article, Academic Journal (Published)
Horton, B. W., Clarke, III, I., Welpott, S. D. (2005). Applying the MBTI to Hospitality Education. Journal of Hospitality & Tourism Education, 17(4), 36-45.
Journal Article, Academic Journal (Published)
Kozar, J. M., Horton, B. W., Gregoire, M. B. (2005). Is Gaining Work Experience While Going to School Helping or Hindering Hospitality Management Students?. Journal of Human Resources in Hospiality & Tourism, 4, pp.1-10.
Journal Article, Academic Journal (Published)
Jeong, M., Horton, B. W., Oh, H. (2004). Student Evaluations of Courses and Instructors: An Exploratory Insight into the Process and Its Implications. Journal of Hospitality & Tourism Education, 16(2), 34-42.
Journal Article, Academic Journal (Revising to Resubmit)
Horton, B. W., Foucar-Szocki II, R. F., Clarke, III, I. MBTI and Academic Performance in Hospitality Education. Journal of Hospitality and Tourism Education.
Journal Article, Academic Journal (Submitted)
Horton, B. W., Snyder, C. S. Wellness: Its impact on student grades and implications for business. Journal of Human Resources in Hospitality & Tourism.
Journal Article, Academic Journal
Horton, B. W. (2003). Transferring Cost-Volume-Profit Theory Into Practice at Private Clubs. The Boardroom, 7(60), 36-38.
