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iMBA

Curriculum

The Innovation MBA concentration is offered in Harrisonburg and takes 21 months to complete. A cohort of students takes sixteen 8-week courses, two at a time in a block format, for a total of 48 total credit hours. Students will meet face-to-face with faculty approximately twice every three weeks in Harrisonburg during a weeknight, meet online in a synchronous format the other weeks, and utilize other advanced asynchronous teaching instruction, such as simulations or multimedia cases. Additionally, there is a 10-day Global Experience Trip to China.

YEAR 1

 

YEAR 2

FALL SEMESTER

Block 1

MBA 616

MBA 618

Block 1

MBA 608

MBA 601

Block 2

MBA 611

MBA 617

Block 2

MBA 667

MBA 691

SPRING SEMESTER

Block 3

MBA 613

MBA 615

Block 3

ELEC

ELEC

Block 4

ELEC

ELEC

Block 4

MBA 695

ELEC

COMMON ELECTIVE OFFERINGS:

MBA 602 – Management of New Product development

MBA 603 – Integrated Marketing Communications

MBA 605 – Entrepreneurship and Venture Creation

MBA 607 – Leadership Communication Skills for Business

MBA 625 - Online Search Advertising

MBA 653 - Business Law

MBA 664 – Negotiations and Conflict Management

MBA 665 - Internal Marketing

Additional electives can be found in The Graduate Catalog.

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