Visiting Assistant Professor, Marketing

Year Started at JMU: 2016

zhan34yx@jmu.edu

Contact Info

Website: http://www.yizhangbehavioralscience.com/

Education
  • Ph.D. Social Psychology, Brandeis University, 2011
  • M.A. Social Psychology, Brandeis University, 2006
  • B.S. Life Sciences, Peking University, 2004
Personal Interests
  • Cooking
  • Tennis
  • Swimming
  • Reading
Professional Background
  • 2011 - 2012, Behavioral Scientist, Sentient Decision Science, Inc
Current Courses Taught
  • Principles of Marketing, Marketing Analytics
Positions Held
  • 2014 - present, Senior Lecturer, Darden School of Business, University of Virginia
  • 2012 - 2014, Postdoctoral Fellow, Darden School of Business, University of Virginia
Awards and Recognitions
  • Faculty Advisor of the winning student team for Sawtooth Software/3M Marketing Analytics Case Competition
  • 2015 Batten Institute Fellowship, Darden School of Business, University of Virginia
  • 2015 Brandeis University Verna Regan Outstanding Teaching Assistant Award
  • 2007 Trainee Travel Award, the Organization for Human Brain Mapping
  • 2006 Brandeis University Graduate School of Arts and Sciences Fellowship
  • 2004 - 2008 Guanghua Scholarship, Peking University
  • 2003 Shuping Scholarship
  • Alumni Association of Shuping Foundation, 2000 - 2002
Key Publications

Zebrowitz, L. & Zhang, Y. (2012) Neural Evidence for Reduced Apprehensiveness of Familiarized Stimuli in a Mere Exposure Paradigm. Social Neuroscience, 7:4, 347-358. 

Zebrowitz, L. & Zhang, Y. (2011) The Origins of First Impressions in Animal and Infant Face Perception. Handbook of Social Neuroscience. Ed. J. Decety & J. Cacioppo. Oxford: Oxford University Press.

Zebrowitz, L. Wadlinger, H.W., Luevano, V.X., White, B.M., Xing, C. & Zhang, Y. (2011) Animal Analogies in First Impressions of Faces. Social Cognition, 29, 486-496. 

Liang, X., Zebrowitz, L., Zhang, Y. (2010) Neural Activation in the 'Reward Circuit' Shows a Nonlinear Response to Facial Attractiveness. Social Neuroscience, 5:3, 320-334.

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