Skip to Main Content













Our Faculty


You are in the main content

Dr. Eric Van Steenburg
Contact Info

JMU Faculty Eric Van SteenburgAssistant Professor of Marketing

Started at JMU: August 2013

Ph.D. – University of North Texas
M.A.  – University of Texas at Dallas
B.A.  – University of Texas at Austin

Professional Interests: nonprofit marketing, political marketing, consumer behavior, persuasive communications

Personal Interests: bicycle riding, spinning, music (jazz and alternative rock), Arsenal soccer, UT football, Dallas Stars hockey

Current courses taught:

MKTG 470 Strategic Internet Marketing

MKTG 385 Consumer Behavior

MKTG 388 Retail Marketing

MKTG 384 Integrated Marketing Communications

Key Publications:

Van Steenburg, Eric, Nancy Spears, and Robert O. Fabrize (2013), “Point of Purchase or Point of Frustration? Consumer Frustration Tendencies and Response in a Retail Setting,” Journal of Consumer Behaviour, 12 (5).

Spears, Nancy, Marla B. Royne, and Eric Van Steenburg (2013), “Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response,” Journal of Promotion Management, 19 (1), 17-37.

Van Steenburg, Eric (2012), “Consumer Recall of Brand Versus Product Banner Ads,” Journal of Product & Brand Management, 21 (6), 452-464. 

Van Steenburg, Eric and Nancy Spears (2011), “Understanding the Relationship between Brand Loyalty, the Prevailing Economic Environment, and Optimum Stimulation Level,” Journal of Brand Management, 18 (8), 597-610.

Positions held: 

  • Editorial Review Board, Journal of Product & Brand Management, 2013-present

  • Reviewer, Journal of Services Marketing, 2012-present

  • Mu Kappa Tau, National Executive Committee, Vice President, 2012-present

  • Bicycle and Pedestrian Advisory Committee, JMU, 2013-present

  • External Relations Committee, Marketing Department, JMU, 2013-present

  • Advisory Board, Division of Communications Studies, SMU, 2008-present

  • Sustainability Council Operations and Land Use Committee, UNT, 2011-2013

  • Mu Kappa Tau Marketing Honor Society, Chapter President, UNT 2012-2013

  • Beta Gamma Sigma Honor Society, Chapter Vice President, UNT 2010-2012

  • Professional Mentor, Division of Communications Studies, SMU, 2011-2012

  • Mustang Foundation Advisory Board, SMU, 2004-2006


AMA Sheth Foundation Doctoral Consortium Selection, 2012

SMA Doctoral Consortium Fellow, 2012

Mayor, City of Dallas, Special Recognition for Exemplary Service to Parks & the Community, 2009

Dallas City Council, Special Recognition for Dedication & Beautification, 2009

Center for Nonprofit Management, Excellence in Communications in Honor of Robert Miller, 2007