Dr. Eric Van Steenburg
Assistant Professor of Marketing
Started at JMU: August 2013
Ph.D. – University of North Texas
M.A. – University of Texas at Dallas
B.A. – University of Texas at Austin
Professional Interests: nonprofit marketing, political marketing, consumer behavior, persuasive communications
Personal Interests: bicycle riding, spinning, music (jazz and alternative rock), Arsenal soccer, UT football, Dallas Stars hockeyCurrent courses taught:
MKTG 470 Strategic Internet Marketing
MKTG 385 Consumer Behavior
MKTG 388 Retail Marketing
MKTG 384 Integrated Marketing Communications
Cowan, Kirsten, Audhesh K. Paswan, and Eric Van Steenburg (forthcoming), “When Partnership Benefits Mitigate Power Asymmetry,” accepted for publication at Industrial Marketing Management.
Van Steenburg, Eric (forthcoming), “Areas of Research in Political Advertising: A Review and Agenda,” accepted for publication at International Journal of Advertising.
Guzmán, Francisco, Audhesh K. Paswan, and Eric Van Steenburg (2014), “Self Referencing and Political Candidate Brands: A Congruency Perspective,” Journal of Political Marketing, 14 (1/2).
Van Steenburg, Eric, Nancy Spears, and Robert O. Fabrize (2013), “Point of Purchase or Point of Frustration? Consumer Frustration Tendencies and Response in a Retail Setting,” Journal of Consumer Behaviour, 12 (5).
Spears, Nancy, Marla B. Royne, and Eric Van Steenburg (2013), “Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response,” Journal of Promotion Management, 19 (1), 17-37.
Van Steenburg, Eric (2012), “Consumer Recall of Brand Versus Product Banner Ads,” Journal of Product & Brand Management, 21 (6), 452-464.
Van Steenburg, Eric and Nancy Spears (2011), “Understanding the Relationship between Brand Loyalty, the Prevailing Economic Environment, and Optimum Stimulation Level,” Journal of Brand Management, 18 (8), 597-610.
Editorial Review Board, Journal of Product & Brand Management, 2013-present
Reviewer, Journal of Services Marketing, 2012-present
Mu Kappa Tau, National Executive Committee, Vice President, 2012-present
Advisory Board, Division of Communications Studies, SMU, 2008-present
Sustainability Council Operations and Land Use Committee, UNT, 2011-2013
Mu Kappa Tau Marketing Honor Society, Chapter President, UNT 2012-2013
Beta Gamma Sigma Honor Society, Chapter Vice President, UNT 2010-2012
Professional Mentor, Division of Communications Studies, SMU, 2011-2012
Mustang Foundation Advisory Board, SMU, 2004-2006
AMA Sheth Foundation Doctoral Consortium Selection, 2012
SMA Doctoral Consortium Fellow, 2012
Mayor, City of Dallas, Special Recognition for Exemplary Service to Parks & the Community, 2009
Dallas City Council, Special Recognition for Dedication & Beautification, 2009
Center for Nonprofit Management, Excellence in Communications in Honor of Robert Miller, 2007