Assistant Professor, Marketing

Year Started at JMU: 2018

naleteka@jmu.edu

Contact Info

Education
  • Ph.D. in  Business (Concentration in Marketing)- University of North Texas
  • M.B.A- Midwestern State University
  • B.S. in Business Management and Economics- Rocky Mountain College
Professional Interests
  • Marketing
  • Social Media Marketing
  • Advertising
  • Creativity/Innovation
  • Co-Creation
  • Consumer Psychology/Behavior
Personal Interests
  • Reading
  • Whitewater Rafting
  • Biking
  • Skiing
  • Hiking
  • Traveling
Professional Background
  • Ongoing Consulting Projects working with a Senior Advisor at the Boston Consulting Group
Current Courses Taught
  • MKTG 410- Social Media Marketing
Key Publications

Naletelich, K., & Paswan, A. K. (2018). Art infusion in retailing: The effect of art genres. Journal of Business Research85, 514-522.

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