Professor, Marketing

larsenwv@jmu.edu

Contact Info

Education
  • Ph.D., Marketing, Virginia Tech
  • Ph.D., English, University of Virginia
  • M.A., English, University of Virginia
  • B.A., Philosophy, Brigham Young University
  • B.A., English, Brigham Young University
Professional Background

Larsen is the interim department head and an associate professor of marketing at James Madison University. Prior to joining the JMU faculty, he spent five years at Truman State University in Missouri where he taught Principles of Marketing, Consumer Behavior, Retail Management, and Marketing Research. 

Current Courses Taught
  • Marketing Analytics and Consumer Behavior
Key Publications

He has published articles in outlets that include

  • Psychology and Marketing
  • The Journal of Consumer Research
  • Economics and Economic Education Research Journal
  • Journal of Consumer Satisfaction Dissatisfaction, and Complaining Behavior
  • Academy of Marketing Studies Journal
  • Advances in Consumer Research
  • The Marketing Education Review
  • Flannery O'Connor Bulletin
  • The Interpreter
  • SquareTwo
  • Journal of Book of Mormon Studies

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