Professor, Marketing

larsenwv@jmu.edu

Contact Info

Education
  • Ph.D., Marketing, Virginia Tech
  • Ph.D., English, University of Virginia
  • M.A., English, University of Virginia
  • B.A., Philosophy, Brigham Young University
  • B.A., English, Brigham Young University
Current Courses Taught
  • Marketing Analytics and Consumer Behavior
Positions Held
  • 5 years at Truman State University in Missouri, teaching:
    • Principles of Marketing
    • Consumer Behavior
    • Retail Management
    • Marketing Research
Key Publications

He has published articles in outlets that include

  • Psychology and Marketing
  • The Journal of Consumer Research
  • Economics and Economic Education Research Journal
  • Journal of Consumer Satisfaction Dissatisfaction, and Complaining Behavior
  • Academy of Marketing Studies Journal
  • Advances in Consumer Research
  • The Marketing Education Review
  • Flannery O'Connor Bulletin
  • The Interpreter
  • SquareTwo
  • Journal of Book of Mormon Studies

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