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Dr. W. Val Larsen
Contact Info

JMU Faculty Val LarsenProfessor of Marketing

Ph.D., Marketing, Virginia Tech
Ph.D., English, University of Virginia
M.A., English, University of Virginia
B.A., Philosophy, Brigham Young University
B.A., English, Brigham Young University

Current Courses Taught:

Marketing Analytics and Consumer Behavior 

Larsen is the interim department head and an associate professor of marketing at James Madison University. Prior to joining the JMU faculty, he spent five years at Truman State University in Missouri where he taught Principles of Marketing, Consumer Behavior, Retail Management, and Marketing Research. 

He has published articles in outlets that include

  • Psychology and Marketing
  • The Journal of Consumer Research
  • Economics and Economic Education Research Journal
  • Journal of Consumer Satisfaction Dissatisfaction, and Complaining Behavior
  • Academy of Marketing Studies Journal
  • Advances in Consumer Research
  • The Marketing Education Review
  • Flannery O'Connor Bulletin
  • The Interpreter
  • SquareTwo
  • Journal of Book of Mormon Studies