Lecturer, Marketing

Year Started at JMU: 2008

hertzesj@jmu.edu

Contact Info

Education
  • M.B.A.  University of Chicago, 1989 (Marketing and Finance)
Professional Interests
  • Sales and sales training
  • Marketing strategy
  • Brand building
  • Value creation and positioning
Personal Interests
  • Sports, Art, Hiking
  • Married for 26 years
Professional Background
  • Over 25 years industry experience prior to joining JMU
  • Undergrad: BS in Marketing, Miami University (1982).  MBA in Marketing and Finance, Univ. of Chicago (1989)
  • Started career in sales. Won national awards as a top representative at Mead Data Central (Lexis/Nexis), a firm annually recognized as one of the top 100 firms to sell for. Promoted early twice.  Became a coach and mentor for less experienced reps in Midwest Region.  Created several sales and client training seminars used nationally by MDC 
  • As Rosetta Stone’s SVP Global Sales and Marketing (2003 – 2007), grew revenues from $10M - $140M. Led global expansion efforts
  • Been a part of successful and unsuccessful start-up firms
  • Small business consulting (marketing and sales focus)
Current Courses Taught
  • COB 300-D (Marketing)
  • MKTG 466 (Advanced Professional Selling)
  • MKTG 430 (Professional Selling)
Positions Held
  • SVP Global Sales and Marketing, Rosetta Stone
  • Chief Marketing Officer, Gentner Communications
  • Group Product Director, Sonic Innovations
  • Director of Marketing, Telex Communications
  • Assistant Marketing Manager, General Mills Incorporated
  • Sr. Account Executive, Mead Data Central (Lexis/Nexis)
Awards and Recognitions
  • JMU CAP: nominated for “Make Your Own Move” award (4 consecutive years) 
  • JMU McGhee Endowment award: “for outstanding teaching and contributions to our external relations effort.”
  • 3 time winner of Excellence in Advertising awards (Print)
  • National Effie for effective advertising (TV)
Service
  • Small business consulting (marketing and sales focus)
  • Resume reviewer and career counselor
Key Publications
“SKU Proliferation: A Potential Downside to Adoption of Service Dominant Logic," -SMA Conference, 2012

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