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Mr. Stephen Hertzenberg
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Lecturer of MarketingJMU Faculty Steve Hertzenberg

Year Started at JMU:   2008

Education:  M.B.A.  University of Chicago, 1989 (Marketing and Finance)

Academic Interests:

Sales and sales training; Marketing strategy; Brand building; Value  creation and positioning

Professional background:

Over 25 years industry experience prior to joining JMU

Undergrad: BS in Marketing, Miami University (1982).  MBA in Marketing and Finance, Univ. of Chicago (1989)

Started career in sales. Won national awards as a top representative at Mead Data Central (Lexis/Nexis), a firm annually recognized as one of the top 100 firms to sell for. Promoted early twice.  Became a coach and mentor for less experienced reps in Midwest Region.  Created several sales and client training seminars used nationally by MDC 

As Rosetta Stone’s SVP Global Sales and Marketing (2003 – 2007), grew revenues from $10M - $140M. Led global expansion efforts

Been a part of successful and unsuccessful start-up firms

Small business consulting (marketing and sales focus)

Service work:

Small business consulting (marketing and sales focus)

Resume reviewer and career counselor

Personal Interests:

Sports, Art, Hiking

Married for 26 years

Current Courses Taught:

COB 300-D (Marketing)

MKTG 466 (Advanced Professional Selling)

MKTG 430 (Professional Selling)

Key Publications: 

“SKU Proliferation: A Potential Downside to Adoption of Service Dominant Logic," -SMA Conference, 2012

Positions Held:

SVP Global Sales and Marketing, Rosetta Stone

Chief Marketing Officer, Gentner Communications

Group Product Director, Sonic Innovations

Director of Marketing, Telex Communications

Assistant Marketing Manager, General Mills Incorporated

Sr. Account Executive, Mead Data Central (Lexis/Nexis)


JMU CAP: nominated for “Make Your Own Move” award (4 consecutive years) 

JMU McGhee Endowment award: “for outstanding teaching and contributions to our external relations effort.”

3 time winner of Excellence in Advertising awards (Print)

National Effie for effective advertising (TV)