Associate Professor, Marketing

farandwt@jmu.edu

Contact Info

Education
  • Ph.D., Marketing, Arizona State University
  • M.B.A., Miami University
  • B.S., Accountancy, Miami University
Professional Interests
  • Services marketing
  • Consumer behavior
  • Marketing management and strategy
  • Business education issues (primarily with regard to student learning and student/faculty interaction) 
Service
  • Member of the National Executive Board and JMU Chapter Faculty Advisor to Mu Kappa Tau, the marketing honorary society. 
Key Publications

Psychology and MarketingServices Marketing Quarterly, Journal of Marketing Education, and the Academy of Education Leadership Journal.

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