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Dr. William Faranda

farandwt@jmu.edu
Contact Info

JMU Faculty Bill FarandaAssociate Professor of Marketing

Education: 
Ph.D., Marketing, Arizona State University
M.B.A., Miami University
B.S., Accountancy, Miami University

Professional Interests:
Services marketing, consumer behavior, marketing management and strategy, and business education issues (primarily with regard to student learning and student/faculty interaction). 

Key Publications: 
Psychology and MarketingServices Marketing Quarterly, Journal of Marketing Education, and the Academy of Education Leadership Journal.

Positions Held:  
Member of the National Executive Board and JMU Chapter Faculty Advisor to Mu Kappa Tau, the marketing honorary society.