Skip to Main Content

You are in the main content

Dr. William Faranda
Contact Info

JMU Faculty Bill FarandaAssociate Professor of Marketing

Ph.D., Marketing, Arizona State University
M.B.A., Miami University
B.S., Accountancy, Miami University

Professional Interests:
Services marketing, consumer behavior, marketing management and strategy, and business education issues (primarily with regard to student learning and student/faculty interaction). 

Key Publications: 
Psychology and MarketingServices Marketing Quarterly, Journal of Marketing Education, and the Academy of Education Leadership Journal.

Positions Held:  
Member of the National Executive Board and JMU Chapter Faculty Advisor to Mu Kappa Tau, the marketing honorary society.