Dr. William Faranda
Associate Professor of Marketing
Ph.D., Marketing, Arizona State University
M.B.A., Miami University
B.S., Accountancy, Miami University
Services marketing, consumer behavior, marketing management and strategy, and business education issues (primarily with regard to student learning and student/faculty interaction).
Psychology and Marketing, Services Marketing Quarterly, Journal of Marketing Education, and the Academy of Education Leadership Journal.
Member of the National Executive Board and JMU Chapter Faculty Advisor to Mu Kappa Tau, the marketing honorary society.