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Dr. Joseph Derby

derbyjm@jmu.edu
Contact Info

JMU Faculty Joe DerbyAssistant Professor of Marketing

Started at JMU: 2013

Education:

Ph.D. in Business Administration (Marketing) Texas Tech University

M.B.A. Oklahoma City University

B.S. in Chemistry, University of Oklahoma

Professional Interests: Personal Selling and Sales Management, Intellectual Property Marketing, Technology Marketing and Management, Learning Theory

Personal Interests: College Sports, Golf, Electric Vehicles, How Things Work

Current courses taught:

Marketing 430 – Professional Selling

Key Publications:

Derby, Joseph M., Mayukh Dass and Yi Qian, “Selling Intellectual Property through Auctions: Understanding the Effects of Information Presentation,” Manuscript under preparation for Journal of Marketing.

Derby, Joseph M., Mayukh Dass and Donna F. Davis, “Intellectual Property Monetization: Exploring the Role of Marketing Drivers,” Manuscript under preparation for Journal of Marketing.

Positions held: 

Pi Sigma Epsilon Advisor – James Madison University

Awards/Recognitions:

2011-12 TEACH Fellow, Texas Tech University.

2010-11 University-wide Excellence in Graduate Part-Time Teaching Award, Texas Tech University