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Dr. Joseph Derby
Contact Info

Joe DerbyAssistant Professor

Year Started at JMU: Fall 2013


 Texas Tech University

Oklahoma City University

B.S. in Chemistry University of Oklahoma

Academic Interests:

Intellectual property marketing, information processing and learning, business ethics, and personality traits as predictors of sales career success.

Professional background:

Vice-President, Kerr-McGee Stored Power Corporation

Director of Strategic Planning, Kerr-McGee Chemical Corporation

Chief Marketing Officer, Avestor

Global Sales Manager, Kerr-McGee Chemical Corporation

Sales Representative, Kerr-McGee Chemical Corporation

Research Chemist, Kerr-McGee Corporation

Personal Interests: Oklahoma Football, Golf, Battery Chemistry, New Technology, Home Restoration Projects

Current Courses Taught: Professional Sales, Customer Relationship Management Technology

Key Publications: 

Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes, Robert E. McDonald and Joseph M. Derby, Marketing Educations Review, 2015.

The Role of Information Presentation in Monetization of Intellectual Property, Joseph M. Derby, Mayukh Dass, Yi Qian, and Josh Lerner, presented at 2015 INFORMS Marketing Science Conference, Johns Hopkins University, Baltimore, MD (June 18-20, 2015).

Emotions and Cognition in Experiential Learning: The Power of Business Simulations, "Davis, Donna F., Joseph M. Derby, Shannon B. Rinaldo and Purvi Shah, presented at  2015 Academy of Marketing Science Annual Conference, Denver, CO (May 12-14, 2015).

An Investigation of the Marketing Drivers of Intellectual Property (IP) Monetization Success, Joseph M. Derby, Mayukh Dass and Yi Qian, presented at 2015 Winter Marketing Educators Confernce (poster session), San Antonio, TX (February 13-15, 2015).

Measuring Academic Emotions in Experiential Learning Using Qualitative and Physiological Data, Donna F. Davis , Joseph M. Derby, Shannon B. Rinaldo and Purvi Shah, presented at 2011 Academy of Marketing Science Annual Conference, Coral Gables, FL (May 24-27, 2011).

Positions Held:

2013-present, Assistant Professor, James Madison University

2014-2015, Director, Center for Professional Sales, James Madison University

Advisor, Pi Sigma Epsilon

Advisor, JMU Professional Sales Club