Assistant Professor, Marketing

Year Started at JMU: 2013

Contact Info

  • Ph.D., Marketing,
 2013, Texas Tech University 
  • M.B.A., 2008, Oklahoma City University
  • B.S., Chemistry, 1983, University of Oklahoma
Professional Interests
  • Intellectual property marketing
  • Information processing and learning
  • Behavioral ethics
Professional Background
  • Vice-President, Kerr-McGee Stored Power Corporation
  • Director of Strategic Planning, Kerr-McGee Chemical Corporation
  • Chief Marketing Officer, Avestor
  • Global Sales Manager, Kerr-McGee Chemical Corporation
  • Sales Representative, Kerr-McGee Chemical Corporation
  • Research Chemist, Kerr-McGee Corporation
  • Personal Interests: Oklahoma Football, Golf, Battery Chemistry, New Technology, Home Restoration Projects
  • Current Courses Taught: Professional Sales, Customer Relationship Management Technology
Current Courses Taught
  • Principles of Marketing
  • Professional Sales
  • CRM Technology for Sales Professionals
Positions Held
  • 2013-present, Assistant Professor, James Madison University
  • 2014-2015, Director, Center for Professional Sales, James Madison University
  • Advisor, Pi Sigma Epsilon
  • Advisor, JMU Professional Sales Club
Key Publications

Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes,Robert E. McDonald and Joseph M. Derby, Marketing Educations Review, 2015.

The Role of Information Presentation in Monetization of Intellectual Property, Joseph M. Derby, Mayukh Dass, Yi Qian, and Josh Lerner, presented at 2015 INFORMS Marketing Science Conference, Johns Hopkins University, Baltimore, MD (June 18-20, 2015).

Emotions and Cognition in Experiential Learning: The Power of Business Simulations, "Davis, Donna F., Joseph M. Derby, Shannon B. Rinaldo and Purvi Shah, presented at  2015 Academy of Marketing Science Annual Conference, Denver, CO (May 12-14, 2015).

An Investigation of the Marketing Drivers of Intellectual Property (IP) Monetization Success, Joseph M. Derby, Mayukh Dass and Yi Qian, presented at 2015 Winter Marketing Educators Confernce (poster session), San Antonio, TX (February 13-15, 2015).

Measuring Academic Emotions in Experiential Learning Using Qualitative and Physiological Data, Donna F. Davis , Joseph M. Derby, Shannon B. Rinaldo and Purvi Shah, presented at 2011 Academy of Marketing Science Annual Conference, Coral Gables, FL (May 24-27, 2011).

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