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Dr. Theresa B. Clarke
Contact Info

ClarkeProfessor of Marketing


When started working at JMU:  2001

Ph.D.   University of Kentucky
M.B.A. California University of Pennsylvania
B.S.B.A. University of Louisville

Professional Interests:
Internet marketing, marketing communications, higher education, marketing and technology.

Personal Interests:  
Yoga, church, and volunteer work in the local community.

Current Courses Taught: 
Principles of Marketing, Integrated Marketing Communications, Internet Marketing Practicum, and Online Search Advertising.

Key Publications:   
Journal of Brand Management, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Industrial Marketing Management, International Marketing Review, Marketing Education Review, and Journal of Internet Commerce.

Positions Held:

Business Portal Editor, MERLOT (Multimedia Educational Resources for Learning and Online Teaching), (August 2007 to Present).

Marketing Management Association, Board Member. (April 29, 2011 - April 29, 2014).

Editor, “Academy of Marketing Science Quarterly,” Academy of Marketing Science. (January 14, 2008 – January 14, 2011). 

Society for Marketing Advances, Vice President for Research and Publications. (November 2004 – November 2005).

Society for Marketing Advances, Academic Placement Services Director. (January 2002 – November 2004).