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Dr. Theresa B. Clarke

clarketb@jmu.edu
Contact Info

Professor of Marketing

When started working at JMU:  2001

Education:
Ph.D.   Univ. of Kentucky
M.B. A. California University of Pennsylvania
B.S.B.A. University of Louisville

Professional Interests:
Internet marketing

Personal Interests:  
Yoga, church, and volunteer work at my son’s school and in the PTA.

Current Courses Taught: 
Principles of Marketing (MKTG 380), Strategic Internet Marketing (MKTG 470), Special Topics in Marketing (MKTG 490 and MBA 678),

Key Publications:   
Journal of Personal Selling and Sales Management, Journal of Marketing Education, Industrial Marketing Management, International Marketing Review, Marketing Education Review, Journal of Internet Commerce.

Positions Held:
Google Global Academic Panel for the Google Online Marketing Challenge, (November 25, 2007 – Present).

Editor, “Academy of Marketing Science Quarterly,” Academy of Marketing Science. (January 14, 2008 – January 14, 2011). 

Society for Marketing Advances, Vice President for Research and Publications. (November 2004 – November 2005).

Society for Marketing Advances, Academic Placement Services Director. (January 2002 – November 2004).

 

Honors

  • July 2011

    Dr. Theresa B. Clarke (Professor, Marketing) is a member of the Business Editorial Board that won the MERLOT House Cup, a perpetual award that recognizes the level of contributions made to the Multimedia Educational Resource for Learning and Online Teaching collection during an academic year. The winners of the 2011 MERLOT Awards were honored at the MERLOT/Sloan-C Emerging Technologies Conference, held in San Jose, Calif., July 12.