Professor, Marketing

Year Started at JMU: 2003

Contact Info

  • Ph.D., University of Virginia
  • M.B.A., San Francisco State University
  • B.A., Beloit College
Professional Interests
  • Innovation
  • Marketing
  • Management
  • B2B marketing
Current Courses Taught
  • MKTG 450: Business Marketing
  • MKTG 480: Product Development and Management
  • MBA 644:  Marketing Management
Positions Held
  • 2015-present, Professor of Marketing, James Madison University
  • 2009-2015, Associate Professor of Marketing, James Madison University
  • 2003-2009, Professor of Marketing, James Madison University
Awards and Recognitions
  • 2015, Dean’s Impact Award, James Madison University
  • 2012, Madison Research Scholar, James Madison University
  • 2011, Outstanding MBA Faculty Teaching Award, James Madison University
  • 2007, Innovation in Undergraduate Teaching Award, James Madison University
  • 2005, Outstanding Article of the Year Award, Journal of Business-to-Business Marketing
  • Associate Editor, Marketing Area, Journal of Business Research
  • Editorial Review Board, Journal of the Academy of Marketing Science
  • Editorial Review Board, Journal of Business-to-Business Marketing 
  • Ad Hoc Reviewer for:
    • Journal of Marketing
    • Journal of Business Ethics
    • International Journal of Research in Marketing
    • European Journal of Marketing
    • Industrial Marketing Management
    • Journal of International Marketing
Key Publications

Whitler, Kimberly A., D. Eric Boyd, and Neil A. Morgan (2017), “The Power Partnership: CMO & CIO,” Harvard Business Review, 95 (4), 55.

Kim, MinChung, Eric Boyd, Namwoon Kim, and Cheong Yi (2016) “CMO Equity Incentive and Shareholder Value: Moderating Roles of CMO Managerial Discretion,” International Journal of Research in Marketing, 33 (4), 725-738.

Boyd, D. Eric, Benjamin Michael McGarry, and Theresa Clarke (2016), “Exploring the Empowering and Paradoxical Relationship between Social Media and CSR Activism”, Journal of Business Research, 69 (8), 2739-2746.

Boyd, D. Eric and Brian P. Brown (2012), “Marketing Control Rights and their Distribution  within Technology Licensing Agreements: A Real Options Perspective”, Journal of the Academy of Marketing Science, 40 (5), 659-672.

Boyd, D. Eric, Rajesh Chandy, and Marcus Cunha (2010), “When Do Chief Marketing Officers Impact Firm Value? A Customer Power Perspective”, Journal of Marketing Research, 47 (4), 1162-1176. 

Boyd, D. Eric and Robert E. Spekman (2010), “The Licensing of Marketing Control Rights in Technology Alliances: A Shareholder Value Perspective”, Journal of Product Innovation Management, 27 (4), 593-605.

Boyd, D. Eric and Kenneth D. Bahn (2009), “When Do Large Product Assortments Benefit Consumers: An Information-Processing Perspective”, Journal of Retailing, 85 (3), 288-297.

Back to Top